21.01.03
UPC
Poland to launch 大象传媒 PRIME
UPC
Poland, Poland's leading cable operator, and 大象传媒 PRIME, the 大象传媒's
international entertainment channel, announced today that they have
signed an agreement for the distribution of the channel in the UPC
Poland cable networks.
大象传媒
PRIME will launch in the UPC cable networks within a few weeks.
The channel will be offered to all customers of the UPC Telewizja
Kablowa basic package. Providing viewers with English programming
subtitled in Polish, 大象传媒 PRIME will be a very valuable part of UPC's
educational programming offer.
Wayne
Dunsford, Director of Channels, EMEIA, 大象传媒 Worldwide, says, "Poland
is a very important market for 大象传媒 PRIME. The decision to offer
Polish subtitles has been actively supported by the Polish Ministry
of Education who perceive it as a new way to teach and learn the
English language. We are delighted we have been able to finalise
the agreement with UPC in Poland for the carriage of 大象传媒 PRIME across
their networks. This deal is a very positive, further development
in our relationship with UPC across Europe. We are very much looking
forward to working with the UPC Polska team to make 大象传媒 PRIME a
success in Poland."
Simon Boyd, Chief Executive Officer, UPC Poland, says, "大象传媒
PRIME is a very valuable addition to our programming offer. Its
educational and entertainment value is indisputable, and I strongly
believe that high quality 大象传媒 PRIME programming subtitled in Polish
will attract a wide audience among UPC customers. I am happy that
we can open the New Year with such good news. Our decision to distribute
大象传媒 PRIME complements the long-standing educational focus of our
company, as exemplified by our Rainbow Academy project for children."
As
a result of the agreement with UPC and previously secured agreements
with other leading Polish cable operators, 大象传媒 PRIME now reaches
a total of nearly 1 million subscribers in Poland.
大象传媒
PRIME
大象传媒
PRIME provides viewers with selected prime-time programming subtitled
in Polish. Localisation is supplied by TTL (Television Translation
Ltd) from London, working alongside local translation company Master
Film Ltd in Warsaw. Feedback/Hill & Knowlton, one of the leading
PR companies in Poland, based in Warsaw, is representing 大象传媒 PRIME's
interests in this key market.
Launched
in 1995, 大象传媒 PRIME is the 大象传媒's international entertainment channel
broadcast to Europe, Africa and the Middle East, via cable and satellite
to over 11 million subscribers in over 100 countries and territories.
大象传媒 PRIME is also among the most popular Pan-European channels,
relative to its distribution. The EMS 2002 survey showed that, in
terms of weekly viewership relative to 24-hour home distribution,
大象传媒 PRIME ranks fourth among all Pan-European channels.
With
over 2200 hours of new programming each year, including Parkinson,
Top of The Pops, EastEnders, The Weakest Link and 大象传媒 LEARNING,
the 大象传媒's unique overnight educational service, 大象传媒 PRIME shows
the best of the award-winning programmes from the 大象传媒 - the world's
leading programme maker.
For
more information about 大象传媒 PRIME's Great British Entertainment,
go to
UPC
Poland's
leading cable operator, UPC Telewizja Kablowa, offers cable television
and Internet access services (chello).
UPC
cable networks pass over 1.8 million homes in Poland's eight largest
cities and many smaller towns. Since December 2000, apart from a
wide choice of television and radio channels, UPC Telewizja Kablowa
has also offered a high-speed broadband Internet access service
in certain cities. As of 30 September 2002, UPC Telewizja Kablowa
had approximately one million cable customers.
UPC
Telewizja Kablowa is a subsidiary of United Pan-Europe Communication
(UPC), headquartered in Amsterdam, one of the leading broadband
communications and entertainment companies in Europe.
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