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24.04.03
大象传媒 PRIME helps Hungarians learn English
Viewers of 大象传媒 PRIME in Hungary will, for the first time, be able
to view the channel in English with Hungarian subtitles. The initiative
is supported by Hungary's Ministry of Education in a bid to underline
the importance of television as a tool for foreign language learning.
As
part of the launch, one of channel's cable network partners, Antenna
Micro, is donating 1000 set top boxes to schools around Budapest.
Both 大象传媒 PRIME and the Ministry of Education are actively encouraging
English teachers to use the programming to support their coursework.
Announcing
the new service at an event in Hungary today, 大象传媒 Worldwide Director
of Channels, Wayne Dunsford said, "We could not have chosen
a better moment to begin subtitling as the Hungarian population
has just voted to join the European Union. Our new service underlines
our commitment to tailoring 大象传媒 PRIME to each host market and builds
on the 大象传媒's international reputation for providing quality English
language programming."
Hungary's
Minister of Education, Dr. B谩lint Magyar, added, "The
World-Languages Program announced by the ministry, targets mainly
the young people and aims to achieve significant improvement in
the foreign language skills of Hungarians. Today only 19.2 percent
of Hungarian adults speak a second language. 2003-2004 is a year
of language learning in Hungary and we will be dedicating more time
and opportunities for students to acquire practicable language skills."
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Notes
for Editors: Launched in 1995, 大象传媒 PRIME is the 大象传媒's international
entertainment channel broadcast to Europe, Africa and the Middle
East, via cable and satellite to over 11 million subscribers in
over 100 countries and territories. 大象传媒 PRIME is also among the
most popular Pan-European channels, relative to its distribution.
The EMS 2002 survey showed that, in terms of weekly viewership relative
to 24-hour home distribution, 大象传媒 PRIME ranks fourth among all Pan-European
channels. With over 2200 hours of new programming each year, including
Parkinson, Top of the Pops, EastEnders, The Weakest Link and 大象传媒
LEARNING, the 大象传媒's unique overnight educational service, 大象传媒 PRIME
shows the best of the award-winning programmes from the 大象传媒 - the
world's leading programme maker. In addition to Hungarian, 大象传媒 PRIME
also transmits many of its programmes with subtitles in Hebrew,
Danish, Swedish, Norwegian, Czech and Polish, (with other local
languages in development).
For
more information about 大象传媒 PRIME's Great British Entertainment,
go to www.bbcprime.com
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