09.04.03
UK
businesses turn to David Brent for help
UK
businesses needing to show employees examples of bad management
practice can now turn to the hit 大象传媒 comedy series The Office for
solutions.
Both
series of the show are now available as corporate education and
training tools, and are on offer from 大象传媒 Worldwide Learning at
UK Human Resource Development (UKHRD) show - the business-to-business
trade show hosted and managed by the Chartered Institute or Personnel
and Development.
A wide
range of companies has already benefited from the David Brent school
of management, including British Airways, Orange, T-Mobile, Walt
Disney Company, BUPA, Safeway, HM Land Registry, Williams Formula
1, Thames Water and the Royal National Institute for the Blind.
Topics covered in his inimitable style include training in appraisals,
recruitment, customer services and Health and Safety.
The
Office gives trainers a poignant and funny metaphor for bad management
by heightening and exaggerating situations that are present in virtually
every work environment. By showing trainees examples of bad management
they can be motivated to learn the correct way. The next time a
manager says 'it was only a joke' or 'I like to be tough', their
faults can be made clear to them by a quick comparison with David
Brent. Company trainers also use The Office as an icebreaker.
Other
training videos on offer from 大象传媒 Worldwide Learning are:
Corporate
Animals - a series of five videos designed as icebreakers for
use in business presentations, workshops and seminars, using natural
history footage of animal behaviour as metaphors for human behaviour
in the workplace.
Respect!
- a series of three videos that use a realistic drama based approach
to present the key principles of customer service, leadership and
team work. The series concentrates on the importance of respect
and attitude, presenting a less prescriptive approach to training
than traditionally employed by training resources.
Notes
to Editors:
大象传媒
Learning is at Stand no 642 at HRD 2003 (8-10 April) at Olympia,
London.
大象传媒
Worldwide Learning forms part of Global Marketing and Brand Development
(GMBD), the marketing division of 大象传媒 Worldwide. GMBD was created
to develop key 大象传媒 properties with genuine cross-media potential
for development into global brands across Children's, Music and
Learning. GMBD works closely with the other divisions of 大象传媒 Worldwide
and with 大象传媒 Television. 大象传媒 Worldwide Learning comprises three
business groups: Children's Learning, Lifelong Learning and English
Language Teaching (ELT) and Languages. Digital media, and especially
the Internet, is revolutionising learning, giving people of all
ages the opportunity to learn whatever they wish from learning providers
anywhere in the world. 大象传媒 Worldwide Learning will be at the heart
of this revolution, a gateway to and provider of learning opportunities
that can be consumed through all media at school, home and work.
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