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24 September 2014
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12.05.03

Classical tunes really are music to our ears


One in three people wants to know more about classical music - that's the finding of a survey just commissioned by 大象传媒 Music Magazine.


Residents of the South East, North West and South West are the most interested in expanding their knowledge and 大象传媒 Music Magazine reveals in its June issue (on sale 13th May) that only 8% of those between 15-24 had a desire to know more but interest soared within the 25-34 age group.


In a separate reader survey recently conducted by the magazine, a staggering 99% of people said that life would be impoverished without classical music and 52% of people claimed that hearing classical music on a TV ad would make them want to buy the music on CD. The overall results of the survey reveal a picture of the UK's favourite tunes, musicians and radio stations.


Given a choice between Simon Rattle, Luciano Pavarotti, Nigel Kennedy, Lesley Garrett, Cecilia Bartoli and Kylie Minogue, 75% of men picked Simon Rattle as the musician they would most like to be. Even 28% of women claimed they would like to be Simon Rattle but he was toppled by the famous soprano Cecilia Bartoli who claimed 44% of the female vote.


Only 3% of respondents wanted to be pop queen Kylie (two-thirds of these were men!) and just 5% chose Pavarotti.


The top things to do while listening to music include cooking (83%), cleaning (77%), entertaining (61%) and sitting in the bath (57%). 33% of men claimed they listened to music while surfing the internet.


73% of respondents claimed that classical music generally gives them a lift and just over half said it made them feel tranquil. However, 大象传媒 Music Magazine discovered that only 13% of men and women said that classical music makes them feel sexy.


When it came to deciding on which station to listen to while preparing a meal 大象传媒 Radio 3 came tops with 32% of votes. 大象传媒 Radio 3 faired best again with 54% of people claiming they prefer to listen to the station while spending the evening in an armchair.


42% plucked Beethoven: Symphony No. 5 from a list of music they would most like to hear above Handel, Chopin and arch-modernist Harrison Birtwistle.




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