14.08.03
大象传媒
Food to appear on TDC WishChannel
大象传媒
Food, Denmark's only gourmet food channel, will appear on the leading
Danish cable network, TDC, in September. This follows only three
months after 大象传媒 Food's digital satellite launch into Denmark and
across the Nordic region in June 2003.
TDC
will broadcast 大象传媒 Food on its monthly WishChannel every day in
September from 06:00 to 18:00, reaching a potential 800,000 subscribers
daily. 大象传媒 Worldwide anticipates that this represents the first
step towards a long-term carriage deal for 大象传媒 Food on the TDC network.
大象传媒
Worldwide Director of Channels, Wayne Dunsford, said, "TDC
subscribers have for many years shown keen interest in 大象传媒 programming
on 大象传媒 Prime so this is a great opportunity for them to trial our
newest channel. 大象传媒 Food is the only food channel in Denmark and
focuses on celebrity chefs and food programming, both leading entertainment
genres on television today."
A comprehensive
marketing and public relations campaign will accompany 大象传媒 Food's
appearance on TDC throughout September with above and below the
line activity in national media and on the TDC infochannel.
Notes
to Editors
大象传媒 FOOD is packed with the best-known chefs and the finest ingredients
from around the world. It showcases the best food programmes from
the 大象传媒 and other leading broadcasters, celebrating simple, modern,
fresh, continental cooking. 大象传媒 FOOD is wholly owned by 大象传媒 Worldwide,
the main commercial arm of the 大象传媒, and is also available in Denmark
on the Canal Digital satellite platform. For more information on
programmes, chefs, recipes and schedules, please visit .
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