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29 October 2014
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07.08.03

大象传媒 Worldwide Learning joins forces with IDeA on Liveability


Are you happy with the quality of your environment? What does your area look like? How could you improve it? These are some of the important questions raised by those working in local government, keen to improve the areas we live in. Such questions are often summed up by the term 'liveability', or the 'liveability agenda'.


The Improvement and Development Agency (IDeA) and 大象传媒 Worldwide Learning have teamed-up to produce The Liveability Challenge - a new e-learning tool which aims to introduce local government managers and elected members to the subject of liveability challenges. This 15 minute e-learning programme gives access to information about the liveability agenda and also gives an overview of how the IDeA defines liveability, as well as identifying key issues and obstacles that need to be tackled if councils are to improve public spaces and the quality of peoples' everyday lives.


The module can be accessed at , and is offered as part of the IDeA's flagship e-learning service, learning pool, which brings authorities together to create and access e-learning for local government and share existing resources. It can also be found on the IDeA Knowledge website from 12 September, which is already accessed by some 30,000 people nationally.


The Liveability Challenge is made up of three units. Informer uses text, graphics and animated images to introduce the concept of Liveability. Explorer is a simulated messaging service that invites users to join a discussion of Liveability issues. Evaluator examines the obstacles that councils must overcome to implement Liveability initiatives and presents a range of solutions. Together, they highlight the importance of building a culture of co-operation across departments, community groups, businesses and voluntary organisations.


Another unique element of this project is its interactive component - encouraging users to offer their feedback on the pilot module to the designers. If the project is deemed successful, other subject areas may be undertaken by the IDeA and 大象传媒 Worldwide Learning.


Martin Horton, Director of IDeA Knowledge and Learning said, "The quality of the area we live in - its cleanliness and safety is often the main factor influencing our perception of the quality of local government. We are very pleased to be working with the 大象传媒 to create this innovative approach to helping councils improve performance on liveability issues."


Jonathan Drake, Director of Adult Learning, 大象传媒 Worldwide said, "This is a great example of how 大象传媒 Worldwide Learning exploits its expertise in media production and learning design to deliver appropriate and effective solutions. This innovative tool adds to our expanding range of custom and generic digital learning solutions."


Notes to Editors:
The Liveability Challenge is the first module based on the REACT content-authoring system (Rapid E-learning Authoring Communication Tool), developed by 大象传媒 Worldwide Learning. REACT will enable the IDeA Learning pool team to create and deliver information on issues that affect local government in a timely, cost effective and engaging way. It is visually engaging and includes some new, innovative approaches such as simulated messaging with experts.


大象传媒 Worldwide Learning is part of 大象传媒 Worldwide, the commercial consumer arm of the 大象传媒. It creates and distributes learning products across all age groups from early learning to corporate training. It is divided into two business groups: Children's Learning, publishing and providing services for School, Home Learning, Teacher Professional Development, and International markets; and Adult Learning, which covers Business Training, University-level Educational Resources, English Language Teaching and Languages. These experiences can be accessed across multiple media including Television, the Internet, DVD and print.


About The IDeA
The Improvement and Development Agency (IDeA) was established by and for local government in April 1999.
As an advocate of the best in local government, the IDeA aims to

  • deliver practical solutions to improve local government performance
  • develop innovative approaches to ensure the transfer of knowledge within local government
  • act on behalf of local government as a whole, building new platforms for joined-up, locally delivered services
  • employ first rate staff to meet the needs and priorities of our customers
  • work with our customers in a way which respects diversity and promotes equality

The IDeA is a not for profit organisation. We plough our capital - both intellectual and financial - straight back into local government.


The IDeA operates across the themes of e-government, leadership, capacity building, improving council services, and community well-being. For further information, visit .



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