26.08.03
Partner
publishing is big business at 大象传媒 Worldwide
大象传媒
Worldwide has reaffirmed its commitment to partner publishing with
the launch of a customer title for Tesco Personal Finance.
The
announcement that 大象传媒 Magazines聮 partner publishing team will
publish On The Road from November, with a print run of more than
350,000, comes hot on the heels of the launch of About the House
for the Royal Opera House in June and alongside 大象传媒 Magazines聮
long-standing contract to publish a monthly title for London聮s
South Bank arts complex.
Says
大象传媒 Magazines Managing Director Peter Phippen: 聯We have ambitious
plans to increase our presence in the customer magazine marketplace.
As the third largest consumer magazine publisher and one of the
fastest growing we have the knowledge and expertise to produce excellent
magazines for those partners with whom we have particular empathy
or share a cultural synergy. We also believe integrity is an important
part of this business and is something that we have to offer.聰
On
The Road, distributed through Tesco cafes and petrol forecourts
is designed to raise awareness of the company聮s products and
services, including motor insurance. Published quarterly, it will
be a high-quality, lifestyle magazine, focusing on a broad range
of driving-related issues. With a bright and lively design, its
tone will be friendly and chatty and content will include celebrity
interviews.
Says
Peter Phippen: 聯We聮re very excited to be working in partnership
with such an exciting and well respected brand as Tesco Personal
Finance.聰
|
