13.11.03
大象传媒
Worldwide scores international hat trick
大象传媒
Worldwide has been recognised in the prestigious Trade Partners
UK-backed International Business Awards, with three major awards;
Exporter of the Year - Overall Winner; Corporate Exporter of the
year - Over 拢25 million turnover; and Best International Marketing
Campaign.
The
International Business Awards, a joint initiative between Trade
Partners UK and Nexus Communications (publishers of Export Times),
recognise the achievements of some of the best of British business,
from successful new ventures to leading blue-chip organisations
across the UK.
Being
recognised with three major accolades against strong competition
from leading UK organisations reflects 大象传媒 Worldwide's financial
returns, strong growth, innovative strategies and market leadership
over a three-year review period.
"Despite
a tough global economic climate one can still generate growth for
the UK through strong marketing, a brand based strategy, good product
quality and highly motivated sales teams. These awards are recognition
of that success," said Rupert Gavin, Chief Executive, 大象传媒 Worldwide."
What
the judges said:
Exporter
of the Year - Overall Winner
"大象传媒
Worldwide deserves recognition for its extraordinary pursuit of
its ambitious targets. It is a magnificent example of British Endeavour."
Corporate
Exporter of the Year - Over 拢25 million turnover
"大象传媒
Worldwide showed itself to be in a class of its own. It has been
consistently excellent in achieving its targets and has a tremendous
range of products."
Best
International Marketing Campaign
"大象传媒
Worldwide's fully integrated marketing campaign is a testament to
the excellent execution of a clear strategy and innovative public
relations."
In
the three-year review period - 2000-2003 - 大象传媒 Worldwide grew its
turnover to 拢640 million and its profit from 拢26m to
拢32m. In the last financial year (2002/03) the company returned
a record 拢123m to the 大象传媒.
Key
factors in the company's growth have been the launch of 大象传媒 channels,
branded blocks, the re-versioning of programmes such as The Weakest
Link and Top of the Pops for local markets, and joint venture partnerships,
driving significant business growth in key territories such as the
USA, Germany, Latin America and Canada.
Other
major 大象传媒 properties that contributed to this success include the
internationally acclaimed factual series, The Blue Planet and Walking
with Beasts. Children's properties such as Teletubbies and Tweenies
continued to expand across media around the world.
Walking
with Beasts' marketing campaign in the EMEIA region was used as
a case study to illustrate the company's innovative approach to
marketing its brands and properties around the globe.
In
addition to financial growth, all aspects of the company's activities
- from programme sales to corporate responsibility - were taken
into account for the Award. The company had to prove best practice
in the areas of: relationship with employees, suppliers, partners,
customers and contractors; impact on society; relationship with
local communities - at home and abroad; and impact on the environment.
The
awards were announced at a gala dinner in London on Monday 10th
November.
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