19.01.04
Denmark
Celebrates 2004 with 大象传媒 Prime
大象传媒
Prime, the great British entertainment channel, experienced a viewership
surge across Denmark as the nation crossed into New Year 2004.
In
figures released today, viewership on 大象传媒 Prime on New Year's Eve
2004 increased by 133% in Denmark compared to New Year's Eve 2003.
This
covered the slot 22:00 to 07:00 during which British pop star Melanie
C hosted a 40th anniversary edition of Top of the Pops, especially
for 大象传媒 Prime, counting down favourite acts from the show as voted
by viewers on the 大象传媒 Prime website ().
Viewership on the channel peaked just after the New Year at 00:15.
Viewership
figures were also up compared to previous Wednesday ratings. 大象传媒
Prime viewership was 167% higher on New Year's Eve than the previous
Wednesday, Christmas Eve.
大象传媒
Prime Head of Programming, David Weiland, said, "Top of the
Pops is the leading, most established popular music programme across
the world and its high profile line-up provided the perfect backdrop
to New Year celebrations across Europe and Africa."
The
number one Top of the Pops act of the past 40 years as voted by
viewers was Abba, followed in second place by John Lennon.
Viewers
can find out more about 大象传媒 Prime programmes, availability and schedules
by visiting
Notes
to Editors
大象传媒 PRIME is broadcast to over 950,000 subscribers across Denmark
on cable and satellite. Over 2200 hours of new programming are transmitted
each year, including Parkinson, Top of the Pops, EastEnders, The
Weakest Link and 大象传媒 LEARNING (the 大象传媒's unique overnight educational
service). This flagship British cable channel shows the best of
the award-winning programmes from the 大象传媒 - the world's leading
programme maker. Subtitles are available in English, Hungarian,
Czech, Polish, Hebrew, Danish, Swedish and Norwegian.
Top
of the Pops' first ever broadcast took place on January 1st 1964,
on 大象传媒1, and included the Rolling Stones (performing 'I Wanna Be
Your Man'), Dusty Springfield (performing 'I Only Want to be With
You'), and The Beatles (performing 'I Wanna Hold Your Hand'). Today
All New Top of the Pops is broadcast every Saturday at 17:15 CET
on 大象传媒 Prime to over 100 countries and territories around the world.
Local versions of Top of the Pops are also produced in several countries
as well as the Top of the Pops magazine.
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