The 大象传媒 Trust has approved proposals for the 大象传媒 to establish bbc.com, a commercial venture to offer advertising on the 大象传媒's international online service for users outside the UK. UK users' experience of bbc.co.uk will not be affected.
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bbc.com will deliver a new flow of income from international visitors into the 大象传媒 for investment in its core journalistic mission and capabilities, and into 大象传媒 Worldwide and 大象传媒 Global News to strengthen the range and reach of their offering to international audiences.
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大象传媒 Worldwide, in conjunction with 大象传媒 Global News, will be responsible for the development of bbc.com. The current site has been very successful in attracting international traffic, and it currently has more than 40 million (source: 大象传媒 web server stats) 听unique users per month from outside the UK who mainly access the highly regarded news pages.
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Following the launch of bbc.com, advertising will be introduced on selected high-traffic pages, visible only to users accessing the site from outside the UK, and over time will be rolled across more of the site. Editorial control of the news pages will continue to be the responsibility of 大象传媒 News.
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bbc.com will deliver significant new funds for investment by the 大象传媒. 大象传媒 Worldwide will pay the 大象传媒 for the rights and services it uses and, given that the majority of the international traffic to the website is to the news pages, 大象传媒 News will be the principal benefactor of these payments.
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大象传媒 Worldwide has entered into a joint venture with 大象传媒 World covering the news, sport and weather parts of the site, which means that 大象传媒 World will receive a portion of the economic benefits from this exploitation in return for providing their editorial, audience and advertising expertise and on-air cross-promotion. Together these represent a significant new source of income for 大象传媒 News and 大象传媒 Global News to invest in journalism and new services.
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The introduction of advertising on bbc.com will not affect the quality or integrity of the web site. A system of robust editorial safeguards will be implemented to ensure that the 大象传媒's reputation is not damaged and that the Corporation's highly regarded journalistic and editorial values will be fully upheld.
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bbc.com mirrors the situation with other 大象传媒 international activities, such as 大象传媒 World, the international news channel managed by the 大象传媒's Global News division, which has carried advertising from launch in 1991. 大象传媒 Worldwide's 大象传媒-branded entertainment TV channels, such as 大象传媒 America in the US, also carry adverts.
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bbc.com will use robust geo-IP technology (see Editor's Notes) to separate out international visitors to the site.
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bbc.com is an integral part of the 大象传媒's Global News strategy of providing a richer range of services to international audiences reflecting changing audience needs.
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Over recent months, a new World News America show anchored by Matt Frei has been launched on 大象传媒 America and 大象传媒 World, as well as an on-demand video service on both the 大象传媒's website and YouTube for international audiences. All these services are commercial services supported by advertising.
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Richard Sambrook, Director, 大象传媒 Global News, commented: "大象传媒 News has built an unrivalled reputation for impartial, in-depth news reporting. Today it is the most trusted source of news and information for millions of people around the world.听 Introducing advertising on international traffic to news pages is a natural development in the growth of the 大象传媒's commercial news services.
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"It will enable us to deliver a stronger service for the benefit of our audiences throughout the world."
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bbc.com is central to 大象传媒 Worldwide's strategy to increase dramatically the scale of its direct-to-consumer businesses, principally through launching a series of 大象传媒-branded television channels and web services.
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The roll-out of the TV channel strategy is already well underway, and the approval of bbc.com is a key milestone.
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大象传媒 Worldwide plans to invest to grow both the reach and functionality of bbc.com and to build editorial services so that site offers the best of the 大象传媒's output, tailored to the needs of international audiences. These services will cover key genres like Natural History, key programme brands like Top Gear, and the 大象传媒 programme archive.
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John Smith, CEO, 大象传媒 Worldwide, said: "We welcome the decision from the 大象传媒 Trust today to approve bbc.com. It is a key step in delivering our strategy of growing our online revenues to 10% of revenues and building a portfolio of direct to consumer business.
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"We plan to invest in bbc.com to make it a showcase of the best of the 大象传媒's content ranging from Top Gear to Planet Earth to the riches of the programme archive in a way that appeals international audiences."
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The financial support for the 大象传媒's international facing site that was previously provided via Grant in Aid by the Foreign and Commonwealth Office (FCO) will now be taken on by 大象传媒 Worldwide, allowing the Grant in Aid to be reprioritised within the 大象传媒 World Service.
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The 大象传媒 World Service's 32 non-English-language sites will continue to be funded by Grant in Aid from the FCO and are not impacted by the bbc.com proposition in any way.
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This proposal was approved by 大象传媒 Trust. More information can be found at:
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Esther Brown
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Notes to Editors:
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Geo-IP
大象传媒 Worldwide will use robust Geo- IP software provided by Quova which can听locate听ex-UK visitors with more than 99.96% accuracy.
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About 大象传媒 Trust
The 大象传媒 Trust is the 大象传媒's independent, governing body. For information about the 大象传媒 Trust visit the website: .
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About 大象传媒 Worldwide
大象传媒 Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (大象传媒). The company exists to maximise the value of the 大象传媒's assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment and Digital Media. In 2006/07 大象传媒 Worldwide generated profits of 拢111 million on sales of 拢810 million.
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All of 大象传媒 Worldwide's commercial activities must adhere to four criteria as set out in the 大象传媒's new Royal Charter: they must fit with the 大象传媒's public purpose activities, must not jeopardise the 大象传媒's reputation or the value of the 大象传媒 brand, must exhibit commercial efficiency and must comply with the 大象传媒's Fair Trading guidelines.
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About 大象传媒 Global News
The 大象传媒听Global News听Division includes听大象传媒 World Service radio, 大象传媒 Monitoring, 大象传媒 World听television and the 大象传媒's international facing online news services, and provides a focal point for viewers and listeners around the world.听 Together, these services attract a combined global weekly audience of over 233 million.听 The Division's aim,听under the leadership of its Director Richard Sambrook, is听to be the world's听best known, most creative and most respected voice in international news.
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