大象传媒

The Mighty Boosh, Robin Hood, Top Gear comes to the
global social networking platform

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大象传媒 Worldwide, the commercial arm of the 大象传媒 and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form 大象传媒 content to .

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The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.

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Under the partnership, the best 大象传媒 video content will be made available online globally via MySpaceTV, the social networking site's popular new video platform.

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MySpace users will be able to visit and subscribe to the 大象传媒 Worldwide's MySpaceTV video channel in order to view, embed and virally share 大象传媒 content across the MySpace community.

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Under the deal, current and archived video content from 大象传媒 Worldwide programmes will be available on MySpaceTV including some classic moments in TV: Robbie Williams and Russell Crowe being interviewed by Parkinson, Jeremy Clarkson and his team on Top Gear and some breathtaking clips from Attenborough's natural history series.

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Also available will be some gripping moments from classic series such as Doctor Who, Robin Hood and Torchwood in addition to some hilarious sketches from The Catherine Tate show, Red Dwarf and The Mighty Boosh.

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Simon Danker, Director, Digital Media, 大象传媒 Worldwide, said: "MySpace is recognised as the largest听social networking site听and this partnership continues our strategy of putting 大象传媒 content right at the heart of where audiences spend their time and watch video online.

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"The breadth of content we bring to this deal means that听MySpace听users听will easily be able to find a favourite clip听to put on their profiles and share with their friends, whether that is a Top Gear stunt听or something a听bit different from The Mighty Boosh.

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"With the global nature of the deal, this is a great opportunity to put the best shows from the 大象传媒听in front of new听audiences."

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大象传媒 Worldwide content will be immediately available across MySpaceTV's 27 international territories and nearly 110 million global active users.

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Localized versions of MySpaceTV are available in seven different languages across the UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, Latin America, Switzerland, Sweden, Denmark, Norway, Finland, and Austria.

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The deal represents a further move by 大象传媒 Worldwide, the 大象传媒's commercial arm, to broaden the reach of its content to new channels and outlets, to engage with audiences around the world and to promote content which will be available on Kangaroo in the UK and 大象传媒 Worldwide's commercial media player internationally.

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Travis Katz, Managing Director, International, MySpace, said: "With this deal our users can watch their favourites clips from top shows such as Doctor Who and Top Gear, post them to their profile and share them with other members of the community quickly, easily and legally.

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"This is the first global network deal for MySpaceTV and we believe it's the future of collaboration between the web and networks around the globe. The 大象传媒 is one of the World's most recognised and trusted television brands with fantastic content.

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"Bringing the 大象传媒 onto the MySpace network is a sign of how the market has changed and how companies like ours are shaping the future of entertainment."

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Today's announcement comes on the heels of explosive video growth driven by dozens of industry content partnerships and user interface changes.

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is an integrated component of the company's worldwide community and content platform, continuing the evolution of the company's video offering by aggregating the best elements of video and empowering MySpace users to view, create, and share videos in new ways throughout the community.

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大象传媒 content will be available to view at from 24 January 2008.听

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Notes to Editors:

About 大象传媒 Worldwide
大象传媒 Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (大象传媒).

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The company exists to maximise the value of the 大象传媒's assets for the benefit of the licence payer and invest in public service programming in return for rights.

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The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment and Digital Media. In 2006/07 大象传媒 Worldwide generated profits of 拢111 million on sales of 拢810 million.

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About MySpace
听MySpace, a unit of Fox Interactive Media Inc., is the world's most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world.

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By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community.

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As the first ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience.

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MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off.

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MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:(NYSE:)(ASX:)(ASX:).

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* Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to .

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