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29 October 2014
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大象传媒 Worldwide appoints Marcus Arthur as
Managing Director, Global Brands



大象传媒 Worldwide has today promoted Marcus Arthur to its Board, appointing him as Managing Director, Global Brands.

Currently Managing Director, 大象传媒 Magazines (London) & Digital Delivery, Arthur will report directly in to John Smith, 大象传媒 Worldwide's Chief Executive.

In his new role, effective 31 March 2008, Arthur will continue to lead on the strategy, implementation and development of all 大象传媒 Worldwide's passion sites, including , and .

He will also assume management responsibility for both the Top Gear brand, one of 大象传媒 Worldwide's most important and fast-growing properties, and Lonely Planet, the leading travel information group which 大象传媒 Worldwide acquired in October 2007.

Etienne de Villiers, Non-executive Chairman of 大象传媒 Worldwide, commented: "As 大象传媒 Worldwide continues to build its position as a major global media company, it is vital to establish and nurture our key brands across all platforms.

"Marcus's appointment to the Board gives two of 大象传媒 Worldwide's听 success stories a forceful and dynamic champion, paving the way for continued growth and development."

John Smith, Chief Executive, 大象传媒 Worldwide, said: "Marcus's strategic insight, ability to cut through complex situations and proven team leadership skills will be invaluable as we build our top brands globally. He has already done a tremendous job leading the roll-out of our passion sites and will, I know, be a huge asset to our Board."

Marcus Arthur, Managing Director, Global Brands added: "This is a wonderful opportunity for me and all the many people committed to delivering on 大象传媒 Worldwide's ambitious growth strategy.

"In addition to my continued leadership of 大象传媒 Worldwide's passion sites, I look forward to working with Adam Waddell and his team as we underline Top Gear's position as the world鈥檚 leading motoring media brand.

"I'm also delighted to be steering the Lonely Planet business in the next phase of its growth and working closely with Judy Slatyer, Lonely Planet鈥檚 CEO, to identify even more synergies."

Marcus Arthur began his career in advertising sales for 大象传媒 Good Food at Redwood Publishing, which was then majority-owned by 大象传媒 Magazines.

When 大象传媒 Worldwide brought all its titles in-house, Arthur became publisher of the Food Group of Magazines in 1997 and over the next three years added Gardening, Homes and Top Gear titles to his brief.

In 2002 Radio Times was added to his responsibilities, and in 2005 he was promoted to Managing Director, 大象传媒 Magazines (London).

Last year Marcus added Digital Delivery to his portfolio, overseeing delivery of the infrastructure for all 大象传媒 Worldwide鈥檚 passion sites.

Ali Jeremy / Jennie Allen

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Date : 10.03.2008
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