U.S. fans get passport to go anywhere with Robin Hood, Torchwood and Little Britain
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NEW YORK - The 大象传媒 today announced that for the first time 大象传媒 AMERICA programming will be available for purchase and download from the iTunes Store in the U.S.
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Making 大象传媒 programming available on the iTunes Store is key to the strategy of 大象传媒 Worldwide, the commercial arm of the 大象传媒, in securing the broadest possible distribution for its huge range of television content.
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This new offering allows 大象传媒 AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience.
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"大象传媒 is delighted to provide U.S. audiences with the unique ability to purchase and download select award-winning听大象传媒 AMERICA听programming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, 大象传媒 Worldwide America.
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"As the first U.K. broadcaster available in the U.S., 大象传媒 is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."
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Starting today on iTunes, customers can purchase single episodes and complete seasons of 大象传媒 AMERICA's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and hit drama series Robin Hood - which premiered its second season Saturday on cable channel 大象传媒 AMERICA.
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During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on 大象传媒 AMERICA.
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The 大象传媒 was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.
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Alongside the company's existing deals with online outlets such as YouTube and MySpace, the availability of programming on iTunes brings the 大象传媒鈥檚 content to millions of new U.S. viewers.
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