Sydney: The second masthead to launch under the new publishing partnership between ACP
Magazines and 大象传媒 Magazines will be 大象传媒 Australian Good Food, based on the UK's bestselling
food title.
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Editor-in-chief of 大象传媒 Australian Good Food will be Neale Whitaker.
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Neale was the launch
editor of the Australian edition of ABC delicious and of Waitrose Food Illustrated in the UK. He
has also been editorial director of Vogue Entertaining & Travel. Neale remains editor-in-chief of
ACP Magazines' interior design bible Belle.
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Phil Scott, Group Publisher Men's & Specialist Titles, ACP Magazines and General Manager of
the new publishing partnership, said: "This will be a unique addition to the Australian food
magazine market, fusing the strength of an internationally-respected UK brand with Australian
flair, expertise and individuality."
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Originally launched in 1989, 大象传媒 Good Food has become a household name in the UK,
responsible for launching and nurturing the careers of some of the UK鈥檚 best-known food
celebrities.
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大象传媒 Australian Good Food will be launched to the industry at the Sydney Good Food Show in
June. The first issue will hit newsstands in the third quarter of 2008 and will be supported by a
marketing spend in excess of $2 million dollars.
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Scott Lorson, Chief Executive Officer, ACP Magazines, said: "We are very proud to announce
大象传媒 Australian Good Food as the second title to launch under the powerful publishing
partnership between ACP Magazines and 大象传媒 Magazines.
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"The launch is testament to our commitment to investment in this new business and we look
forward to the expansion of this exciting joint venture with the inception of 大象传媒 Australian Good
Food," added Lorson.
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Ashley Munday, 大象传媒 Magazines' International Director, added: "We are delighted to be working
with the talented team at ACP Magazines to deliver 大象传媒 Australian Good Food to readers.
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"We look forward to increasing the international visibility of the 大象传媒 Good Food brand with its
Australian launch," he said.
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Louise Alley
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About ACP Magazines
ACP Magazines is Australia's leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, PBL Media.
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ACP Magazines publishes
over 85 titles in Australia which sell nearly 114 million individual copies each year.
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They include some of the
longest-running and most successful mastheads such as The Australian Women's Weekly,
Woman's Day, Dolly, NW, TV Week, Cleo, Cosmopolitan, Madison, Australian House & Garden,
Zoo Weekly, Wheels and Ralph.
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ACP Magazines has expanded into nine other countries,
including New Zealand and countries in Asia.
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It now has a stable of more than 70 international
magazines. Integral to the company's success are vibrant, information-packed reader websites.
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About 大象传媒 Magazines
大象传媒 Magazines is the publishing arm of 大象传媒 Worldwide. It is the UK's third largest publisher
and has a portfolio of over 50 regular titles, including Top Gear, Good Food, Gardeners' World,
Good Homes, Radio Times and 21 children's titles.
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Internationally, 大象传媒 Magazines licenses 45
titles to publishers in over 57 territories.
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