大象传媒.com, the commercial venture offering advertising on the 大象传媒's global news website for users outside the UK, is building its Australian sales team to increase local and international advertising opportunities.
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Olivia Parkes and Mark Davies have joined 大象传媒.com's newly-formed Asia Pacific in-house sales and operations team, and will be based at 大象传媒 Worldwide's North Sydney headquarters.
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Olivia Parkes joins as Advertising Operations Manager. Formerly Advertising Product Manager for MSN UK, Parkes will report to UK-based Sales Operations Controller Matthew Brown.
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Parkes and her team across Asia will optimize all Asia Pacific sales operations for the 大象传媒.com website.
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Mark Davies, who joins as Advertising Sales Manager, will focus on business development and sales to Australian advertisers keen to reach 大象传媒.com's Australasian eyeballs.
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Davies, formerly Senior Business Development Manager at News Digital Media, will report to 大象传媒.com's Account Director John Williams.
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Kym Niblock, Managing Director, 大象传媒.com, 大象传媒 Worldwide, says: "These key hires are great news for 大象传媒.com. A key part of 大象传媒 Worldwide's growth strategy is driving revenues from outside the UK and the Australian advertising market holds great potential for us. We're delighted with the calibre and scope of the new team for what is an exciting proposition."
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John Williams, Account Director for 大象传媒.com Australasia and Asia, says: "We are entering an exciting phase in 大象传媒.com's development and our expanding sales team will help Australian and international advertisers tap into the diverse audience that embraces the site.听
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"Australasian advertisers can expect to join blue-chip global clients such as Rolex, Airbus, HSBC and Cathay Pacific amongst others."
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With 48 million impressions pcm (ComScore May 2008) and 1.696 million unique visitors pcm (大象传媒 Worldwide data) in Australia alone, 大象传媒.com offers advertisers a unique opportunity to engage with the 大象传媒's online audience, both internationally and within Australia.
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大象传媒.com has been developed in order to generate revenue for the 大象传媒 from non-UK, non-licence paying traffic to its web properties.听
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Developed by 大象传媒 Worldwide in conjunction with 大象传媒 Global News, the proposition taps into the vast audience (29 million users per month - ComScore May 2008) that bbc.co.uk attracts from outside the UK.
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Louise Alley
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