EMI Music and 大象传媒 Worldwide have struck a deal that will see thousands of hours of pop and rock music content, locked away for years, released to the public for the very first time.
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The arrangement allows the British-owned music company and its artists to release material from the corporation's extensive archive of TV and radio recordings across multiple platforms including digital.
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In return 大象传媒 Worldwide has the opportunity to use EMI artists' performances to create new programming which can be sold to international broadcasters and consumers.
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大象传媒 Worldwide has also acquired the rights to distribute the content direct to consumers via any of their own future digital services.
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EMI and 大象传媒 Worldwide are identifying programme material relating to artists in the EMI family which can be used to create a wide range of products for global release across multiple platforms.
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The EMI family includes artists such as Kylie Minogue, The Beach Boys, David Bowie, Coldplay, Paul McCartney, Lily Allen and Pink Floyd. Under the deal EMI will have the opportunity to include 大象传媒 recordings from their artists as part of DVDs, CDs and digital downloads whilst 大象传媒 Worldwide has the opportunity to drive revenue through international radio and TV programme sales, as well as on-demand streaming from those very same artists.听
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Both companies will also receive reciprocal royalties for each other's sales.
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This unlocking of the 大象传媒 archive will make vast quantities of content available in all formats for consumers to enjoy both in the UK and internationally.
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The deal is part of 大象传媒 Worldwide Music's strategy to derive greater value from the wealth of music-related material in the corporation's archive. The 大象传媒 archive covers the entire history of rock and pop.
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The deal will look to build upon the release of 大象传媒 content previously licensed to EMI by artists such as Coldplay, David Bowie, Queen, Roxy Music and Depeche Mode. Some of the EMI archive gems include live radio performances from Pink Floyd, including a session from 1967 featuring tracks from their first album The Piper at the Gates of Dawn; Coldplay on Inside Tracks performing a stripped down version of their first hit "Shiver"; and an Omnibus special titled Cracked Actor from 1975 devoted to David Bowie.
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Pete Duckworth, Senior Vice President, Catalogue, EMI Music UK & Ireland says: "We are very excited about this agreement. In the 大象传媒 vaults there is a wealth of unreleased and high quality material from EMI artists that we will now be able to bring to fans.听
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"At the same time, we can offer new revenue opportunities to our artists that simply weren't there before."听
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Duckworth added that all release proposals will be cleared with the relevant artist.
Paul Dempsey, Director of Audio & Music, 大象传媒 Worldwide, says: "We're delighted to be working with EMI and we see this as a terrific partnership. This deal is a prime example of the commercial opportunities available to artists, their labels and 大象传媒 Worldwide when we work together to release this incredibly rich archive of content.听
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"It's also great news for music fans who are always hungry for more content from their favourite artist or band."
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Philip Fleming
Notes to Editor's:
About EMI Music
EMI Music is the recorded music division of EMI Group Limited, one of the world鈥檚 leading music companies. Its EMI Music division represents artists spanning all musical tastes and genres.
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Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.
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Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, Gorillaz, Hot Chip, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Utada Hikaru (Japan), LaFee (Germany), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie's 'Hours' as the world's first ever album to be offered as a digital download in 1999.
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EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com and more.
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It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists' output through a number of different platforms including, music discovery services such as Last.fm, iMeem and Spiralfrog, legal peer-to-peer services such as GNAB and a deal to offer advertising-supported videos on mobile phones through Rhythm NewMedia.
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For further information on EMI, please visit: .
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About the 大象传媒 archive
The 大象传媒 television archive, which encompasses over 500 million feet of film, or 400,000 hours of video, from the 1930s to the present day, includes a wide range of footage relevant to EMI Music's portfolio of artists.
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The mix is unique, including full concert footage, revealing interviews on chat shows, rare studio sessions, guest appearances in comedy, variety or celebrity game shows, and news items from the national and regional 大象传媒 News archive.
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The 大象传媒 Radio archive comprises of over 300,000 hours of broadcast material stretching back to 1924, including exclusive interviews, rare live concert performances, specially recorded studio sessions and unique guest presenter and DJ appearances.
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Brought together, the 大象传媒 archive can be used to chart the professional life of some of EMI's artists in sound and video.
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