大象传媒 Worldwide, the commercial arm of the 大象传媒, today announces that it has entered a licensing agreement with Gameloft庐, a leading global publisher and developer of video games for mobile phones, to create the official Top Gear: The Mobile Game for the UK market.
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The game, based on the BAFTA and Emmy award winning 大象传媒 television series, will give Top Gear fans the chance to enjoy the Top Gear experience by applying the show鈥檚 unique approach to motoring entertainment to a mobile game.
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The mobile game will give players the opportunity to race a power lap on a virtual version of the infamous Top Gear test track and to compete on their own personal power lap board.
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The game will test player's skills with ambitious challenges and races. It will also allow gamers to attempt ambitious Top Gear style stunts like those seen on the TV programme.
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"Top Gear is the world's number one motoring media brand and consistently achieves audience ratings unheard of for a factual entertainment programme. Its unique format makes it an ideal property to bring to mobile gaming," said Gonzague de Vallois, senior vice president of Publishing, Gameloft.听
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"By marrying Gameloft's expertise in mobile games with the show鈥檚 original approach to cars and unique sense of humour, Top Gear: The Mobile Game will appeal to fans of the show and also to both car and racing enthusiasts alike."
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Peter Mercier, Head of Sales and Business Development, Digital Media, 大象传媒 Worldwide added: "We know Top Gear is unique and highly entertaining, two elements that make it a perfect format to be turned into a mobile game.
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"We continue to explore different avenues to share our content with an expanding audience and it seemed natural for 大象传媒 Worldwide to bring such a popular brand to the mobile arena."
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Top Gear: The Mobile Game will be available later this year.
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Notes to Editors:
About Gameloft:
Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field.
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The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.
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Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., Fifa Pro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny Wilkinson or Robin Ho allow Gameloft to form strong relationships with international brands.
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In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
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Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.
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Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).
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For more information visit .
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