大象传媒 Worldwide CEO, John Smith, has today appointed Helen Kellie as 大象传媒 Worldwide鈥檚 first Director of Marketing.
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The role will be key to 大象传媒 Worldwide's transition as it moves to become a more consumer-facing business around the world.
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Reporting directly to Smith, Kellie will work across all 大象传媒 Worldwide business areas to build up its marketing and audience research functions.
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She will be responsible for prioritising 大象传媒 Worldwide's marketing activity and spend around the globe, ensuring the company understands and makes the greatest impact on international audiences, while ensuring the protection of the 大象传媒 brand.
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John Smith, CEO Worldwide, said of Kellie's appointment: "This is a fantastic appointment for 大象传媒 Worldwide. Helen joins us from the 大象传媒 with a proven track record in really helping the organisation put audiences at the very heart of its operation.
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"Her skills in understanding audiences and creating consistent brands across multiple platforms will be crucial in the next phase of 大象传媒 Worldwide鈥檚 development as it takes the 大象传媒 brand to audiences around the world."
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Helen Kellie added: "I'm passionate about audiences and brands, and putting them at the heart of 大象传媒 Worldwide will build on the journey that John and his team have already so successfully started.
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"This is also a wonderful opportunity to take many of the UK鈥檚 most loved brands around the world. All in all I鈥檓 delighted to be joining the business at such an exciting time in its evolution."
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Kellie joins 大象传媒 Worldwide from its parent company the 大象传媒, where she has been since 2000, first as Head of Brand and Planning, overseeing the 大象传媒 brand, the planning and prioritisation of its support and managing its creative and media agency support.
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More recently, as Director of Marketing, Communications & Audiences, Vision, she has presided over a 130-strong team of professionals supporting 大象传媒 Vision output.
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During her tenure, Kellie has transformed the Vision operation into a fully integrated marketing, communications and audiences team which has successfully delivered re-launches of 大象传媒 Three and C大象传媒; many iconic marketing and publicity programme campaigns like Dr Who, Strictly Come Dancing, Life in Cold Blood and White Season to name but a few and she also oversaw the integration of the 大象传媒 Vision's market research and audience insight teams.
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Before joining the 大象传媒, Kellie worked for household products giant, Reckitt & Colman (now Reckitt Benckiser) working in the UK before moving to positions in New York and Paris.
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Kellie will take up her position on 1 October 2008.
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Chris Charlton
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