大象传媒 Magazines is to launch Lonely Planet magazine in the UK later this year.
The monthly title will integrate the 大象传媒's world-renowned expertise in quality travel and cultural programming with Lonely Planet's reputation as a leading global travel brand.
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The magazine will appeal to open-minded, inquisitive people who have a real sense of adventure and a desire to learn about, and connect with, the people and places they visit.
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Predominantly aimed at frequent travellers with the time and means to indulge their passion, Lonely Planet magazine will combine inspirational ideas for future trips -from short breaks in the UK to long-haul journeys - with outstanding journalism and photography.
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The title will feature a wealth of travel and related themes, encouraging readers to seek out their own authentic adventures and to share their experiences.
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大象传媒 Magazines' Group Editorial Director Nick Brett said: "Editorially, the two brands are a perfect match for each other. Lonely Planet has long wanted a magazine in its portfolio, which we can now provide, and the 大象传媒 has an array of travel programmes and talent that we can bring to the party."
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Publisher of Lonely Planet magazine, Dominic Murray said: "The Lonely Planet brand has real appeal for this audience and I believe this new title brings unrivalled trust and expertise, as well as humour and entertainment to the travel magazine category."
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The title will be produced from 大象传媒 Worldwide鈥檚 west London office and will be edited by Peter Grunert, previously Deputy Editor, Top Gear Magazine.
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大象传媒 Magazines will publish the title in the UK under licence from Lonely Planet, in which 大象传媒 Worldwide has a majority stake. 大象传媒 Magazines also plans to publish the title in other key territories in the future.
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Notes to Editors
1. 大象传媒 Magazines is the magazine publishing division of 大象传媒 Worldwide, the main commercial arm and wholly owned subsidiary of the 大象传媒.
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It publishes over 40 大象传媒 consumer titles, including Top Gear, Good Food, Gardeners' World and Radio Times and many children's titles including Dr Who Adventures, Top of the Pops and Match of the Day.
2. In November 2007, 大象传媒 Worldwide bought a 75% stake in Lonely Planet, one of the world's most successful travel information providers. Lonely Planet has over 360 writers and photographers and produces around 500 travel books on destinations around the world, downloadable digital guides, an award-winning website, wireless applications and television programmes.
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3. Lonely Planet sells 6.5 million guidebooks a year.
4. Further details about Lonely Planet Magazine will be made available closer to publication later this financial year.
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Sarah Williams
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