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´óÏó´«Ã½ Worldwide Channels today announced a deal that will see two of its new channels launch on South Korea's SK Broadband platform. ´óÏó´«Ã½ Entertainment and ´óÏó´«Ã½ Lifestyle will be available from 1 July 2009, with the deal also marking the first time ´óÏó´«Ã½ Lifestyle has been broadcast in South Korea.

SK Broadband is a Seoul-based Korean telecommunications company, one of the largest providers of high-speed broadband internet access in South Korea. It is a 'triple-play' communications company with internet (IP) television (Broad & TV), VoIP and broadband internet.

Commenting on the deal, Mark Whitehead, General Manager and Senior Vice President of ´óÏó´«Ã½ Worldwide Channels, Asia said: "The launch of ´óÏó´«Ã½ Entertainment and ´óÏó´«Ã½ Lifestyle on SK Broadband is an important development for us; as ´óÏó´«Ã½ Lifestyle makes its broadcast debut in South Korea, we are also introducing ´óÏó´«Ã½ Entertainment to a wider audience. Korea is an important market in our growth strategy in Asia, and our partnership with SK Broadband builds on our commitment to bring great quality programming to more viewers in the region."

Dr Joo Sik Lee, CEO of SK Broadband & TV said: "We are excited to have a partnership with ´óÏó´«Ã½ Worldwide Channels to provide high quality programming across a range of genres on our platform. With ´óÏó´«Ã½ Worldwide Channels' expertise as an international broadcaster, we are confident that ´óÏó´«Ã½ Lifestyle and ´óÏó´«Ã½ Entertainment will help to make SK Broadband’s channel line-up even stronger and more competitive."

THE NEW CHANNELS

´óÏó´«Ã½ Lifestyle is an inimitable destination offering inspiration for home, family and life. From July 1, viewers will have access to the channel’s six strands of programming - Home & Design, Food, Personal Development, Fashion & Style, Health & Parenting - to inspire them to get more out of life. SK Broadband subscribers can look forward to the premieres of exclusive, top-rated programmes including Extreme Makeover: Home Edition (series four), the Emmy award-winning reality television series providing home renovations for deserving families, and Indian Food Made Easy (series two), hosted by Anjum Anand who has been dubbed 'the Indian Nigella'.

´óÏó´«Ã½ Lifestyle will be available on channel 546 on SK Broadband.

For additional information on ´óÏó´«Ã½ Lifestyle, please visit .

´óÏó´«Ã½ Entertainment showcases the best comedy, drama and light entertainment from the ´óÏó´«Ã½ and other UK production houses. Some of the programmes premiering first and exclusively on the channel in July include Silent Witness (series 11), one of the ´óÏó´«Ã½'s most successful and longest-running crime dramas about a team of forensic investigators; and the second series of the award-winning comedy series The Mighty Boosh, which follows the surreal adventures of Vince Noir, King of the Mods, and Howard Moon, an intellectually vain genius/ novelist/ poet/ wrestler/ boxer/ jazz musician, through time and space.

´óÏó´«Ã½ Entertainment will be available on Channel 251 on SK Broadband.

For additional information on ´óÏó´«Ã½ Entertainment, please visit .

NOTES TO EDITORS
SK Broadband was established in 1997 as a local telephone company. Over the past decade the company has played a key role in turning Korea into a global IT powerhouse. Our notable achievements include the world’s first commercial ADSL service, and Korea's first wireless LAN, internet telephone and IPTV services. For additional information, visit .

Jeanne Leong

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