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´óÏó´«Ã½ Worldwide has appointed Daniel Heaf as Digital Director, a newly created position, to drive digital development and business opportunities on a global basis. His role will build on the success of existing digital businesses, which account for over 5% of company revenues.

Reporting to ´óÏó´«Ã½ Worldwide CEO John Smith, Heaf will work alongside all businesses within the company to nurture and expand a digital culture in existing and new markets while also driving international opportunities in both product and business models.

´óÏó´«Ã½ Worldwide CEO John Smith says: "We have made great strides in growing our digital portfolio with audiences all around the world consuming our news and entertainment content on a multitude of platforms. With his strong background in media and entertainment, Dan Heaf is expertly equipped to provide a strong digital vision as we continue to realise our digital ambitions. We're thrilled to have him back at ´óÏó´«Ã½ Worldwide."

Daniel Heaf says: "There are only a small handful of jobs in digital media that touch every corner of the globe and this is one of them. This is a once in a lifetime opportunity to shape and grow a powerful digital domain. I look forward to re-joining the team and working with ´óÏó´«Ã½ Worldwide's digital executives."

´óÏó´«Ã½ Worldwide operates ´óÏó´«Ã½.com the international version of the ´óÏó´«Ã½â€™s website that attracts 54m visitors a month outside the UK and has attracted 600 global advertisers since its commercial launch in 2007. It syndicates content to UK and international digital platforms such as iTunes and YouTube, Netflix, MSN Video, ABC, SeeSaw and Nokia. It also has a portfolio of market leading websites including lonelyplanet.com, bbcgoodfood.com and topgear.com.

Heaf joins ´óÏó´«Ã½ Worldwide from Channel4 where for two years he was Digital Commissioner of 4iP, the company's digital innovation fund. Prior to that he was Director of Digital Ventures at ´óÏó´«Ã½ Worldwide.

Alex Fulton