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´óÏó´«Ã½ Worldwide today appointed Herb Scannell as President, ´óÏó´«Ã½ Worldwide America, responsible for the company’s U.S. operations. His appointment is effective immediately.

Formerly President of Nickelodeon Networks and Vice Chairman of MTV Networks, Scannell was most recently CEO of Next New Networks, a digital media company he co-founded in 2006.

In his new role Scannell is responsible for growing the ´óÏó´«Ã½ brand and the business across all divisions in the U.S., the ´óÏó´«Ã½'s largest market outside the UK. He will sit on ´óÏó´«Ã½ Worldwide's Executive Board.

His responsibilities in the U.S. include flagship cable channel ´óÏó´«Ã½ AMERICA and ´óÏó´«Ã½ AMERICA HD, ´óÏó´«Ã½ Worldwide Productions, ´óÏó´«Ã½.com, Sales and Distribution including Digital Syndication and Motion Gallery, Home Entertainment including Audiobooks, and Licensed Consumer Products. He will also oversee the exploitation of ´óÏó´«Ã½ Worldwide’s Global Brands in America.

´óÏó´«Ã½ AMERICA, now in 67 million homes, attracts one of television’s most affluent audiences and recently recorded its highest ever ratings for the sci-fi series Doctor Who, and its highest ever profit for the financial year 2009/10. ´óÏó´«Ã½ Worldwide Productions produces ratings juggernaut Dancing With The Stars which just concluded its tenth season on ABC. The Home Entertainment division yesterday released Life – the follow-up to natural history blockbuster Planet Earth.

John Smith, CEO ´óÏó´«Ã½ Worldwide said: "Herb has a tremendous track record of success in developing and extending innovative brands across multiple platforms, which is precisely the experience needed to help build the next phase for ´óÏó´«Ã½ Worldwide in the U.S.. Our American businesses have delivered significant successes in recent years – not least record ratings for flagship shows Dancing With The Stars and Doctor Who in the past month – and we believe Herb is the right person to leverage this success and build a power brand for the ´óÏó´«Ã½ in the U.S.."

Herb Scannell added: "I've been associated with innovative brands and businesses throughout my career, and there's none more innovative in television than the ´óÏó´«Ã½. It's a world renowned brand with a great portfolio of businesses in the U.S. that have tremendous prospects. I’m excited to be bringing these businesses together to make America an even bigger success for ´óÏó´«Ã½ Worldwide. The cable channel with a desirable upscale audience has great growth in front of it. And as for the Production studio, I'm looking forward to working with EVP Jane Tranter in LA, and having the support of Global MD Content and Production Wayne Garvie in London, to expand the production agenda and build on the outstanding program successes already achieved in the U.S.. Added to that, the digital assets of ´óÏó´«Ã½ Worldwide are awesome."

Scannell spent much of his career at Viacom. As Vice Chairman of MTV Networks and President of Nickelodeon Networks he oversaw all creative and business operations for a portfolio of brands including Nickelodeon, the #1 rated network in cable TV for 10 years running, TV Land, the cable home of classic TV and Spike TV, America's first network for men. In addition he was responsible for a suite of digital networks including pre-school channel Noggin, as well as online offerings, a successful feature film division and Viacom's Consumer Products division, which grew into the third largest licensing business in the world under his watch.

In 2006, he left Viacom to launch Next New Networks, a company set up to produce and distribute micro-television networks targeting niche communities on the internet. Scannell served as CEO until late 2008 and was most recently Chairman of the Board.

Scannell replaces Garth Ancier who left the role of President, ´óÏó´«Ã½ Worldwide America on March 31 2010. Ancier continues as a ´óÏó´«Ã½ Worldwide America Non-executive Board member.

NOTES TO EDITORS
About ´óÏó´«Ã½ Worldwide America
´óÏó´«Ã½ Worldwide is the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation (´óÏó´«Ã½). ´óÏó´«Ã½ Worldwide America, with headquarters in New York and Los Angeles, brings together all of ´óÏó´«Ã½ Worldwide’s businesses in the U.S. The company exists to maximize the value of the ´óÏó´«Ã½â€™s assets for the benefit of the UK license payer, and invests in public service programming in return for rights. The company has seven core businesses: Channels, Sales and Distribution, Content and Production, Home Entertainment, Digital Media, Global Brands and Magazines. Under these businesses fall two key brands in the U.S. – digital cable channel ´óÏó´«Ã½ America and a bi-coastal production arm responsible for the smash hit Dancing with the Stars for ABC.

Jo Petherbridge