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´óÏó´«Ã½.com today launched its new travel site in partnership with its sister company Lonely Planet. is the first in a series of factual and lifestyle sites, announced last month alongside ´óÏó´«Ã½.com's new U.S. edition.

is led by Editorial Director, David G. Allan, formerly NYTimes.com Travel & Styles Editor. ´óÏó´«Ã½.com, already attracting blue chip advertisers and 16m* unique users, has secured Emirates as the key sponsor of the travel section.

Miranda Cresswell, SVP, ´óÏó´«Ã½.com, says: "We know the people who come to ´óÏó´«Ã½.com are curious about the world and look to us to feed that curiosity. ´óÏó´«Ã½ Travel will deliver insight, know-how and adventure that connects you to the world. With first person accounts from on the road we will dig into local culture, history and architecture."

At launch, the site has a range of stories from top destinations including Italy, the Caribbean and New York City. Coming soon are a series of specially commissioned stories from ´óÏó´«Ã½ contributors and Lonely Planet authors such as the Edinburgh Festival, Japan's twist on Fall foliage and life above the Arctic Circle.

David G. Allan says: "Our audience already loves the smart, sophisticated and well researched stories from the ´óÏó´«Ã½. ´óÏó´«Ã½ Travel builds on our news and documentary heritage with outstanding travel journalism, and key insights from Lonely Planet's authors, to inspire you to leave your desk and have an adventure whatever the destination."

* Source: comScore, Media Metrix (U.S. data, Q2 2010)

NOTES TO EDITORS
About ´óÏó´«Ã½.com
´óÏó´«Ã½.com, one of the world's most respected media brands, delivers in depth news, business, technology and lifestyle coverage to over 16 million* users a month in the U.S..

Devin Johnson