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´óÏó´«Ã½ AMERICA today announced the appointment of Matt Stein to the new role of Vice President, Promotions and Creative Services, reporting to Perry Simon, General Manager, Channels, ´óÏó´«Ã½ Worldwide America. Stein is a former development and on air creative executive with VH1, Nick-At-Nite and Spike TV and has also worked with A&E and the Travel Channel.

Based in New York, Stein will be responsible for setting the creative tone for ´óÏó´«Ã½ AMERICA's promotion and advertising across all platforms, effectively creating the voice for the channel.

Perry Simon said: "I'm delighted to welcome Matt to the ´óÏó´«Ã½ AMERICA family. His proven creative and promotion talents will play a crucial role in defining the network's brand and creating a distinct personality as ´óÏó´«Ã½ AMERICA embarks on this next phase of our growth."

Stein added: "There are few brands as globally prestigious and as synonymous with quality as the ´óÏó´«Ã½, so it's an honor to be part of the team. I'm really excited about the opportunity to help shape the voice of ´óÏó´«Ã½ AMERICA, and can’t wait to work with some of the smartest people in the industry."

Stein has a long history in development and on-air creative for media organizations. Most recently, he worked in the On-Air Creative Group for Spike TV as Editorial Director. During this time, Stein oversaw the creation of award-winning network branding, image spots and series launch campaigns, and was responsible for developing the voice and brand for Spike TV.

He is a graduate of The University of Texas and the Lorenzo de' Medici Institute.

Chris Charlton