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A branded block of ´óÏó´«Ã½ HD programming is now available in Brazil following an exclusive deal between ´óÏó´«Ã½ Worldwide, the commercial arm of the ´óÏó´«Ã½, and SKY Brazil.

The deal marks the first time high definition content from the ´óÏó´«Ã½ has aired in a branded channel environment in Latin America, and is a major strategic development for ´óÏó´«Ã½ Worldwide.

The ´óÏó´«Ã½ HD block, featuring a selection of the broadcaster's most popular programmes, is available exclusively to subscribers of the Brazilian operator on Mondays to Fridays on SKY channel 246 until 4th March 2011.

"´óÏó´«Ã½ HD is not only a huge differentiator for SKY, but the launch of the programming block also underscores ´óÏó´«Ã½ Worldwide's firm commitment to offering Brazilian television viewers high quality content in the most innovative formats available in the market," said Jessica Rodriguez, Senior Vice President and General Manager, ´óÏó´«Ã½ Worldwide Channels, Latin America & U.S. Hispanic.

"SKY is the first and only operator in Latin America to provide its subscribers with innovative programming from the ´óÏó´«Ã½, presented in a format that will revolutionise the viewing experience," said Marcia Cross, Director of Programming, SKY Brazil. "This type of content adds value to our HD offering and helps to consolidate SKY’s leading position in an increasingly competitive market."

´óÏó´«Ã½ HD offers the best British and international high-definition content with a line-up of multi-award-winning documentaries, entertainment and arts programming. The programme line up in Brazil includes the critically-acclaimed travel series Michael Palin's New Europe and Around the World in 20 years, the documentary series True Stories, and Space Age: The Story NASA, a history of space exploration. Also joining the schedule are Indian Food Made Easy, Friday Night With Jonathan Ross, 1000 Roman Skeletons, True Horror and Edward VIII: The Nazi King.

With this new deal, ´óÏó´«Ã½ Worldwide now broadcasts in sixteen countries in Latin America: Mexico, Nicaragua, the Dominican Republic, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Colombia, Ecuador, Peru, Chile, Bolivia, Argentina, Venezuela and Brazil.

Harriet Otoo