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´óÏó´«Ã½ Top Gear Magazine is now available in Finland, following a licensing deal between ´óÏó´«Ã½ Magazines and PMG Nordic, part of Pauna Media Group Ltd.

The first issue of Top Gear Suomi* Magazine, dated May 2011, is now on sale with a cover price of €7.90. The initial print run is 35,000 copies, with an estimated 2,700 retail outlets selling the magazine. Each issue will consist of 148 pages, with20% of the content produced in Finland.

Editor of Top Gear Suomi Magazine is Jari Pauna, founder of Pauna Media Group Ltd and CEO of publishing company Euromedia Magazines Ltd. He said: "Top Gear is a hugely popular series in Finland and the magazine has received an enthusiastic response from both readers and the industry. Top Gear Suomi Magazine occupies a unique position in the market, combining automotive content with lifestyle content; this magazine is as much about driving as the cars. We are all excited to be able to work with a leading worldwide brand with excellent production values."

Joanna Marshall, Head of International Licensing and Syndication at ´óÏó´«Ã½ Magazines, said: "We are delighted to be working with PMG Nordic on this title and to have the opportunity to secure another licensing deal in Scandinavia."

NOTES TO EDITORS
*Suomi is the Finnish word for 'Finnish'.

´óÏó´«Ã½ Top Gear Magazine (UK) has a circulation of 191,539 (ABC Jul-Dec10), up 0.6% period on period. It is now published under licence in 22 countries.

Amy Brill