大象传媒

大象传媒 Worldwide, the main commercial arm and a wholly owned subsidiary of the 大象传媒, today announces that Ted Lai is to join as Executive Vice-President (EVP) for Asia with effect from 1 December 2011.聽

This is the final appointment in a line-up of three newly appointed regional EVPs, with Fred Medina appointed for Latin America and Joerg Bachmaier for EMEA earlier this month, as 大象传媒 Worldwide focuses increasingly on international revenue opportunities. All three EVPs will be responsible for 大象传媒 Worldwide鈥檚 strategic development in their regions, driving future growth through new brand, product and service initiatives.

Lai will be based in Hong Kong and will report to Steve Macallister, President & Managing Director Worldwide Sales & Distribution and the Managing Director responsible for Asia on 大象传媒 Worldwide鈥檚 Executive Committee. He will work closely with existing members of 大象传媒 Worldwide鈥檚 management team in the region.

Lai joins 大象传媒 Worldwide after more than a decade at Time Warner, where he was most recently Senior Vice President of Warner Bros. International TV. In this role, he launched and managed the WarnerTV channel and Warner-branded subscription and ad-supported video-on-demand businesses across the Asia region, as well as the TV distribution and format licensing/local TV production businesses in China and Korea.

Prior to joining Time Warner, Lai was a business development and product management executive in the digital media industry, working at several high-profile companies, including idealab鈥檚 FreePC from inception to merger and IPO.聽He also developed strategic plans for theme parks and location-based entertainment centres for the Walt Disney Company. Lai earned his MBA at Harvard Business School and Masters and Bachelors Degrees in Engineering at Stanford University.

Steve Macallister, 大象传媒 Worldwide President & MD Worldwide Sales & Distribution and Asia, said: "Having lived and worked in the region for many years, Ted has in-depth knowledge of the vibrant and rapidly evolving Asian media market. We are delighted to have someone of his expertise and breadth of experience joining us as we extend our business and brands further in Asia. We see a huge opportunity for 大象传媒 Worldwide in the region.鈥�

Ted Lai said: "I am thrilled to be joining 大象传媒 Worldwide, a world-class organisation with a broad range of award-winning brands and talent that are becoming increasingly popular in Asia. From the China Showcase sales event and local productions of Dancing with the Stars and Top Gear, to the fast-growing 大象传媒 channels across the region, the company has already achieved a level of success across Asia. My intent is to substantially build on this by working closely with all 大象传媒 Worldwide teams to identify new opportunities to bring 大象传媒 Worldwide鈥檚 breadth of quality content and brands across all platforms to the billions of consumers throughout Asia."

Lucy Philippson