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´óÏó´«Ã½ Worldwide channels today announced the appointment of Zbigniew Pruski as Commercial Manager for the ´óÏó´«Ã½ thematic channel portfolio across Central and Eastern Europe.

Reporting into Jacek Koskowski, General Manager for ´óÏó´«Ã½ Worldwide Channels CEE, the role is the second senior appointment for the Warsaw office and underpins ´óÏó´«Ã½ Worldwide’s commitment to establishing a local team in the market.

Zbigniew began his television career at Program Sp z.o.o, a distribution and management agency for international and local TV broadcasters in the Polish market. Latterly he served as the key account manager for broadcasters such as CNBC Europe, ´óÏó´«Ã½ Worldwide and NGC, responsible for negotiating carriage for their channels with cable operators in the market.

He joins ´óÏó´«Ã½ Worldwide from Discovery Networks Central Europe where he was Affiliate Sales Administration Executive. In this role Zbigniew was tasked with securing distribution for Discovery through the cablenet and hotel business, and supported the affiliate team through regular market and competitor analysis to determine future business opportunities.

Working closely with Jacek Koskowski, Zbigniew will be responsible for developing strategic distribution initiatives and driving revenue growth and across the CEE region for the six-strong ´óÏó´«Ã½ thematic channels available in the market.

Ian McDonough SVP and General Manager EMEA, ´óÏó´«Ã½ Worldwide Channels said, "Zbigniew’s appointment is an important step for us as we look to build our Polish business with the input and expertise of a local team on the ground. I am confident that through their experience and tenacity that Zbigniew and Jacek will deliver many exciting business and distribution opportunities for our channels in the near future."

Commenting on his new role, Zbigniew added, “I'm very pleased and honoured to join such a great brand as ´óÏó´«Ã½. I hope my knowledge and experience will help to develop ´óÏó´«Ã½ business in the region and I look forward to being a part of this wonderful team."

Louise Loffel