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29 October 2014
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大象传媒i World Cup interactive - Digital Cable


For the first time ever, Digital Cable viewers through NTL and Telewest will have access to additional multistream video footage 聳 bringing even more top quality football footage through their set-top box, direct from Japan and Korea.


The multistream services are different between the two platforms, but Digital Cable subscribers are in for an exclusive World Cup service with extra matches, highlights and a full 24-hour text service available through 大象传媒i.


All Digital Cable viewers should press the Red key to access the 大象传媒i World Cup Interactive services


Telewest


大象传媒i is hoping to offer the following multistream services to Telewest viewers, importantly, the multistream service for Telewest customers is currently subject to confirmation of the required technical standard on the platform to enable the additional video streams.


During live matches...


Telewest subscribers should press the Red key on their remote control at any time during the live match to enter the interactive service 聳 a "press red" icon will appear on screen for a few seconds after the viewer tunes in to the 大象传媒 Sport coverage.


By pressing the red key, a menu bar appears across the top of the screen offering four video options linked to the colour fasttext keys on the remote control.


These are the live match, two highlights streams and extra, plus audio options for three choices of commentary. To return to the live match at any point or cancel their interactive request, viewers should press the back key at any time. The zero key, allows the viewer to hide the on-screen interactive options.


路 The Red menu key offers alternative Audio streams from the 大象传媒's world-renowned commentary pundits; choose 大象传媒 Radio Five Live commentators, or select "No Commentary" to get a real feel for the terrace atmosphere with stadium sound. Press the arrow keys to scroll between the audio options and make a selection.
路 The Green key shows picture-in-picture Highlights from the current match which allow you to catch up if you come in late or see that goal mouth drama again, alongside a window which allows the viewer to keep pace with the live game. To switch the size of the video windows, press the OK key.
路 The Blue key presents a Help menu with information on how to use the colour keys to move between the video screens, how to change the audio and how to go back again.
路 The Yellow key takes you through to Extra with either live footage from another group match or Analysis with a unique "behind the goal" high-level view of the game for a tactical look at how play is developing.


Analysis


Press the Yellow key to reveal two video screens side by side, showing the live match and "behind the goal" high-level pictures of the pitch, for a coach's-eye view of how the game unfolds tactically, including team formation and movement of players.


Fans can send in their own expert opinion by email or SMS which will appear live on screen, and we'll be asking specific talking point questions throughout the game such as "whether Eriksson's 4-4-2 formation is working for England".


For a thinking fan's look at which players and teams will make a difference this summer, Analysis is ideal.


Extra


Four "clashing" group matches which the 大象传媒 has rights to later in the tournament look set to be televised simultaneously through the Extra option on the 大象传媒i interactive menu bar.


Telewest viewers should press the Yellow key during the game to switch between the two matches uniquely through 大象传媒i.


Details of the simultaneous matches through Extra:


Wednesday 12 June
7.30am Nigeria v England and Sweden v Argentina


Thursday 13 June
7.30am Costa Rica v Brazil and Turkey v China
12.30pm Mexico v Italy and Ecuador v Croatia


Friday 14 June
7.30am Tunisia v Japan and Belarus v Russia


Outside of live matches...


A 24-hour World Cup text service is available to Telewest subscribers at all times by pressing the Red key at any time whilst watching 大象传媒 ONE or 大象传媒 TWO during the World Cup.


The 大象传媒i World Cup text service offers daily scores from all the World Cup games, fixtures, news and results, squad information on all 32 teams, venue guides, highest scorers, group tables, history from previous World Cup action and a message board to "rant or vote" on your opinion of the game.


NTL


NTL subscribers will have, for the first time, access to an extra three World Cup video streams including non-stop England footage on and off the field from the team out in Japan and Korea, plus every minute of every match and highlights programmes, by pressing the Red key at any time between 3.00pm through to 6.00am every day. Outside of these hours, a continuously updated World Cup text service is available 24 hours a day.


Outside of live matches


NTL will carry three extra World Cup video streams on EPG numbers 997, 998 and 999. NTL viewers can find extra information on these streams by pressing the Red key whilst watching 大象传媒 ONE of 大象传媒 TWO at any time during the tournament.


EPG number 997


Non-Stop England
England aficionados will be in their element with 大象传媒i's exclusive service dedicated to the England team on and off the field. We'll be showing the most up-to-date interviews with Sven Goran Eriksson, press conferences, video player profiles, news and views from Korea and Japan and those all important full repeats of England and Ireland matches at a sensible hour!


We'll be showing the build up to England games, taking a look around the stadiums and giving living room supporters a real flavour of the atmosphere and tension in Asia. In fact, you could almost be there yourself.


The England only service is the most comprehensive package for every minute of the action and it's available at all times on the Multiscreen. Footy fans will be in digital TV heaven this summer.


Talk Forums


Following the 大象传媒 World Cup highlights programme every evening on 大象传媒 ONE, EPG 997 will screen the Interactive Talk Forum between 8.00pm and 9.00pm linked live to a 大象传媒 Radio Five Live phone-in show and video-streamed live on the internet at , offering a full hour discussion for fans with 大象传媒 pundits. Fan therapy at its best


EPG numbers 998 and 999


Between 3.00pm and 6.00am, EPG numbers 998 and 999 will screen every minute of World Cup action with every kick of every game through the 大象传媒i World Cup Zone 聳 football heaven for NTL subscribers.


Every goal of every game


The 大象传媒i World Cup Zone is the only place to catch every minute of the action with every kick of every game.


We'll be broadcasting every match played in the tournament through 大象传媒i and we'll also be screening edited highlights programmes with all the goals and drama from across the tournament in a concentrated quick hit format.


24-hour World Cup text service


The 大象传媒i World Cup text service is available at all times by pressing the Red key whilst watching 大象传媒 ONE of 大象传媒 TWO at any time during the tournament.


The text service offers daily scores from all the World Cup games, fixtures, news and results, squad information on all 32 teams, venue guides, highest scorers, group tables and history from previous World Cup action.


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