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29 October 2014
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大象传媒i World Cup Interactive - Digital Satellite (Sky)


大象传媒i is launching two interactive TV services for Digital Satellite viewers for a totally comprehensive video round up of every game from the tournament, a choice of live matches and all the action on and off the pitch from England in Japan and Korea. Football fan heaven!


During live matches...


Sky Digital viewers should press the Red key on their remote control when the "大象传媒i" icon appears on-screen to enter the interactive service. A menu bar will appear along the top of the screen with options linked to the colour fasttext keys on the remote control.


路 The Red menu key offers alternative Audio streams from the 大象传媒's world renowned commentary pundits; choose 大象传媒 Radio Five Live commentators, or select "No Commentary" to get a real feel for the terrace atmosphere with stadium sound.
路 The Green key shows picture-in-picture Highlights from the current match which allow you to catch up if you come in late or see that goal mouth drama again, at the same time as keeping pace with the game.
路 The Blue key presents a Stats menu with live updated facts and figures from the match, such as possession, corners won and fouls conceded - perfect for trivia buffs.
路 The Yellow key takes you through to Extra with either live footage from another group match or Analysis with a unique "behind the goal" high-level view of the game for a tactical look at play.


Analysis


Press the Yellow key to reveal two video screens side by side, showing the live match and "behind the goal" high-level pictures of the pitch, for a coach's-eye view of how the game unfolds tactically, including team formation and movement of players.


Fans can send in their own expert opinion by email or SMS which will appear live on screen, and we'll be asking specific talking point questions throughout the game such as "whether Eriksson's 4-4-2 formation is working for England".


For a thinking fan's look at which players and teams will make a difference this summer, Analysis is ideal.


Extra


Four "clashing" group matches which the 大象传媒 has rights to later in the tournament look set to be televised simultaneously through the Extra option on the 大象传媒i interactive menu bar.


Sky Digital viewers should press the Yellow key during the game to switch between the two matches uniquely through 大象传媒i.


Details of the simultaneous matches through Extra:


Wednesday 12 June
7.30am Nigeria v England and Sweden v Argentina


Thursday 13 June
7.30am Costa Rica v Brazil and Turkey v China
12.30pm Mexico v Italy and Ecuador v Croatia


Friday 14 June
7.30am Tunisia v Japan and Belarus v Russia


Outside of live matches...


The interactive World Cup really comes into its own when early morning live matches are over and the 大象传媒i World Cup Zone comes to life聟


大象传媒i will be screening every minute of every match of the World Cup with all the goals from all the games, interactive Talk Forums, plus repeats of every England and Ireland game.


It's total football - and it's all in one place.


大象传媒i World Cup Zone


How to access it


Outside of live 大象传媒 football broadcasts, Digital Satellite viewers should press the Text button on the remote control to access the 大象传媒i-bar which appears along the bottom of the screen. A prompt will appear requesting users to press Select on the handset to enter the 大象传媒i World Cup Zone.


If you're a first timer with interactive TV, don't worry 聳 we've designed the service so all the instructions you'll need appear on-screen to walk you through to the action you want.


The "homepage" for the 大象传媒i World Cup Zone is a Multiscreen showing three mini video screens at once alongside a quick guide to what's on now and the schedule for the next games.


Once you're through to the Multiscreen, take a look at what's on, scroll down to the screen you want using the Arrow keys and press Select to watch it in full screen. Or if you can't decide, watch all three!


Non-Stop England


England aficionados will be in their element with 大象传媒i's exclusive service dedicated to the England team on and off the field.


We'll be showing the most up-to-date interviews with Sven Goran Eriksson, press conferences, video player profiles, news and views from Korea and Japan and those all important full repeats of England and Ireland matches at a sensible hour!


We'll be showing the build up to England games, taking a look around the stadiums and giving living room supporters a real flavour of the atmosphere and tension in Asia. In fact, you could almost be there yourself!


The England only service is the most comprehensive package for every minute of the action and it's available at all times on the Multiscreen. Footy fans will be in digital TV heaven this summer.


Talk Forums


Following the 大象传媒 World Cup highlights programme every evening on 大象传媒 ONE the interactive Talk Forum will open its doors through digital TV, on 大象传媒 Radio Five Live and video-streamed live on the internet at , to host a full hour discussion for fans with 大象传媒 pundits.


Between 8.00pm and 9.00pm every night of the tournament, fans can send in their emails and SMS messages to the studio to get their views aired live on air, get it off their chest and share their gripes with other viewers. Fan therapy at its best.


Every goal of every game


The 大象传媒i World Cup Zone is the only place to catch every minute of the action with every kick of every game.


We'll be broadcasting every match played in the tournament through the Multiscreen service, with details of upcoming games posted from 3.00pm each day and running at two hourly intervals.


We'll also be screening edited highlights programmes with all the goals and drama from across the tournament in concentrated format.


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