Project
Merseyside puts creativity at heart of community learning initiative
Greg
Dyke, Director-General of the 大象传媒, today committed the 大象传媒 to using
broadband interactive technology to foster creativity in the community
when he launched Project Merseyside, the 大象传媒's new community learning
initiative in the North West.
Speaking
at LIPA, the Liverpool Institute for Performing Arts, for the launch
of Project Merseyside he said: "With Project Merseyside we
aim to place the 大象传媒 and its partners at the heart of the local
learning agenda by encouraging creative skills amongst children,
young people and adults.
"Broadband
interactive technology can support teaching and help guide everyone
from the school pupil to a retiree through a lifetime of learning.
"These
are fundamental responsibilities of a modern public service broadcaster,
the special things that the 大象传媒 delivers to audiences, things the
market never would."
Project
Merseyside aims to reach sections of the community, including young
people and people from ethnic minorities, who could get more out
of the 大象传媒. Interactive learning through digital and broadcast technologies
is key to the portfolio of offerings.
The
hub of the 大象传媒's activity is a new and extended open centre at 大象传媒
Radio Merseyside in Paradise Street, Liverpool which was opened
by Greg Dyke and the popular Liverpool actor Ricky Tomlinson today.
大象传媒
Radio Merseyside is the most popular 大象传媒 local station in England,
with an audience of half a million listeners a week.
This
builds on the idea already piloted in three other areas - Blackburn,
Sheffield and Stoke - of opening 大象传媒 Local Radio premises to visitors
and offering internet access and learning facilities with tutor
support from local education authorities. The first, in Blackburn,
had 2,000 registered learners in its first year.
Notes
to Editors
Greg
Dyke's speech made at today's event.
The
Project Merseyside project involves the 大象传媒 working closely with
a range of local partners to encourage children, teenagers and adults
to develop their creative talents and learn new skills.
The
local Merseyside partners include the Liverpool Community College,
Liverpool John Moores University, the emerging media centre Toxteth
TV, the Ariel Trust, Wired-Up Communities, the Workers Educational
Association, the Health Action Zone, the Foyer Federation, City
Learning Centres, football clubs - plus the six Merseyside local
education authorities - Halton, Liverpool, Knowsley, Sefton, St
Helens and Wirral.
Project
Merseyside supports the development of skills which boost employment
opportunities and encourage and facilitate creativity - and will
showcase the results.
It
offers a range of activity both on 大象传媒 premises and at local centres
across Merseyside. This includes:
路
six-hour taster sessions (delivered in partnership with local providers
and funded by the Learning and Skills Council) which give young
people a flavour of TV and Radio production, journalism and DJ'ing,
digital and music technologies;
路 use of the 大象传媒's own training and development materials;
路 workshops, masterclasses and "have-a-go" sessions
with 大象传媒 staff, mentorships and secondments;
路 WebActive, the planned next phase of the 大象传媒's internet
literacy project, WebWise, providing the tools and support to enable
people to produce their own web content or to contribute to the
大象传媒's interactive online sites (such as the Merseyside local history
site);
路 a radio project, with on-site production in schools, youth
centres and other community locations.
路 Project Merseyside will also make available material related
to the curriculum.
In
addition Project Merseyside will also support Blast - a UK-wide
arts initiative for teenagers.
Developed
by the 大象传媒 in partnership with youth and arts bodies around the
country, Blast helps 13-19 year-olds to realise their creative potential
in music, film-making, dance and art.
Using
TV, local radio, online, roadshows - and a network of local advice
and support - Blast aims to inspire young people to put on their
own performance or event, leading to a weeklong festival across
the UK between 24 and 31 August. Work resulting from this will be
showcased on 大象传媒 TWO this autumn.
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