大象传媒
serves up highest Wimbledon audience for five years
大象传媒
ONE's Wimbledon Coverage proved a winning formula for audiences
last night as a huge 13.1 million viewers, 55% of the available
audience, tuned in to see British favourite Tim Henman go through
to the quarter-finals by beating Switzerland's Michel Kratochvil
in a nail-biting five-set match.
The
13.1 million peak was the 大象传媒's highest audience for Wimbledon for
at least five years, beating the 12.5 million during the men's final
in 2000 and the 12.8 million for the Henman match on the middle
Sunday in 1997.
The average figure for the programme between 7.00 and 8.50pm last
night - which also featured Greg Rusedski - was 8.5 million, a 37%
audience share.
Peter
Salmon, 大象传媒's Director of Sport said: "This is our highest
Wimbledon audience in recent times. We are thrilled to be able to
show Tim and Greg to a massive audience and be in a position to
help bring the nation together to support them; they are national
heroes.
"This is a fantastic boost for them and also for the whole
大象传媒 team down at Wimbledon. Coming off the back of a very successful
World Cup campaign, it's added to a marvellous summer of sport on
the 大象传媒 and there's still more to come."
