Six
Nations back on terrestrial television with the 大象传媒
The
entire Six Nations Championship is back on terrestrial television
following 大象传媒 Sport's successful bid for the championships.
The
three year contract begins with the 2002-03 championships to be
screened live on 大象传媒 Television, and includes all England's Twickenham
games and England games in France for the first time since 1997.
Peter
Salmon, Director of 大象传媒 Sport, said: "The Six Nations is an
unique competition that brings the British Isles together, and we
are delighted to have the whole championship back on the 大象传媒.
"Our
innovative new approach will help build the profile of this prestigious
tournament and ensure fans can follow the tournament more easily.
"Working
with the Six Nations Committee we want to create modern heroes in
the sport, who will inspire current and future generations of fans
and viewers, and we intend to use the full range of 大象传媒 services
and programmes to achieve this."
The
大象传媒 bid included:
路 Multi-media coverage on 大象传媒 Television including 大象传媒i
路 A Six Nations and 大象传媒 Sport partnership for rugby youth
development
路 The 大象传媒 and the Six Nations Committee will work closely
on match and television scheduling
路 Dedicated programming in Six Nations Grandstand
路 Related television programmes across 大象传媒 ONE and TWO
路 A major increase in production investment
路 Major grassroots initiatives, to encourage youngsters to
become tomorrow's players and fans.
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