大象传媒 engages top architectural practices to realise architectural
vision across UK
The 大象传媒 has placed architecture high on its agenda for the next
decade as it announces a range of major new building schemes around
the country.
Many of the 大象传媒's current premises have suffered under-investment,
and are outdated and unwelcoming to the public.
The
new strategy recognises that flexible, economical, environmentally
efficient and comfortable buildings are essential to the 大象传媒's success
in the new digital world.
John
Smith, the 大象传媒's Director of Finance, Property and Business Affairs,
said: "The 大象传媒 has decided to put property right at the heart
of its strategy by securing buildings which attract talent, inspire
those who work here and are open to the public.
"It
is time we embraced top quality architecture and we should be encouraging
licence payers and audiences to come and see what we do as often
as possible."
With
the aim of inspiring audiences, neighbours and visitors from around
the world, the 大象传媒 has invited leading international architectural
practices to compete for the design or redevelopment of its key
London and regional broadcasting centres.
Leading
British practices have won the first four important schemes.
 The
大象传媒's flagship headquarters in central London, Broadcasting House,
is set by 2008 to become the largest live broadcast centre in the
world, home to all 大象传媒 Television and Radio News, Network Radio
services and the World Service (which will vacate Bush House).
In
2000, MacCormac Jamieson Prichard won the competition to create
a state-of-the-art new broadcasting centre behind the Grade II*
Listed fa莽ade of the historic original building.
MacCormac's
inspirational designs include the largest broadcast newsroom in
the world, plus greatly increased accessibility for the public who
will have the chance to see broadcasting in action.
Work
is expected to begin in Autumn 2002 for phased completion between
2004 and 2008.
In
Glasgow, Pacific Quay has been chosen as the site for the
new home of 大象传媒 Scotland.David
Chipperfield Architects, appointed in May 2001, will create an exciting
new building on the south bank of the River Clyde that incorporates
studios, offices and large public areas.
 The
Mailbox development in central Birmingham will replace Pebble
Mill.In
February 2001, Building Design Partnership (BDP) was selected to
design a scheme to relocate the 大象传媒 into the centre of the shopping
district of England's second city.
The
location will allow the 大象传媒's cameras to bring into view daily life
along Gas Street, the lively canal side area of Birmingham.
Large
numbers of people will be invited to enjoy its grand public spaces.
The Mailbox will be operational by Autumn 2003.
 The
17-acre development at White City in west London aims to
integrate the 大象传媒 far more into the local community, with greatly
increased public access.For
this second major London scheme, Allies and Morrison has designed
a series of new buildings including a new broadcast centre, a music
building and offices.
Work
at White City began in Autumn 2001, and the first major building
- the Broadcast Centre - will be completed by Autumn 2003.
Further
schemes, including improvements to Television Centre in London,
and other projects around the country, will be announced in the
future.
Last
year the 大象传媒 entered a property partnership with Land Securities
Trillium which enables the Corporation to achieve its property vision
at no additional cash cost to the licence fee payer.
This
is in line with the 大象传媒's strategy to direct more money into programme-making.
Notes
to Editors
All images in this press release are artists' impressions
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大象传媒
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