Spectacular start to Commonwealth Games on 大象传媒 ONE
Nearly
nine million viewers watched the sensational Opening Ceremony of
the XVII Commonwealth Games on 大象传媒 ONE last night (Thursday 25 July).
Peter
Salmon, Director of 大象传媒 Sport, said: "The Commonwealth Games
is a fantastic competition and we're delighted that the country
has turned to the 大象传媒 for the big opener... now for the sport."
Commonwealth
Games Opening Ceremony (大象传媒 ONE, 8.55 - 11.20pm) achieved a peak
of 8.9 million viewers (46.7% share) at 10.45pm.
Overall,
the two and a half hour programme was watched by an average audience
of 8.3 million, average share of 39% of the viewing audience.
This
figure is an increase on the slot average for 大象传媒 ONE of 4.5 million
and a 23% share.
The
Opening Ceremony of the Olympic Games (大象传媒 ONE, 12 September 2000)
achieved a breakfast-time audience of 3.5 million, with a peak of
4.6 million.
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