大象传媒
and Crown Castle name "Freeview"
The
大象传媒 and Crown Castle announced today that the name for the new free-to-view
digital terrestrial television service will be Freeview.
The
DTT marketing alliance involving the 大象传媒 and Crown Castle today
indicated they are targeting an autumn launch date.
Andy
Duncan, 大象传媒 Director of Marketing & Communications, said: "Freeview
will be a fresh start for many consumers. As
well as former ITV Digital customers, people who make a one-off
equipment cost of around 拢99 willl be able to enjoy this simple,
compelling proposition - more high quality channels, entirely free
to view.
"Freeview
will also make the 大象传媒's digital channels available to many more
licence payers.
"And
the name tells people exactly what's on offer - more TV channels
free-to-view."
Freeview
will bring UK viewers a wide range of digital television channels,
as well as interactivity and digital radio.
Crown
Castle said today it was on target to add three more channels to
the line up described on 4 July when the ITC announced it was awarding
the licences to the consortium.
Peter
Abery, President and Managing Director, Crown Castle said: "We
believe we have a compelling range of channels with the broadest
possible appeal to those seeking to extend their viewing choice.
"From
favourite genres like history, with the new UK History channel,
news from 大象传媒 News 24, Sky News and Sky Sports News, and quality
children's programmes on CBeebies, Freeview offers something new
for viewers who aren't attracted by pay television services but
would like more quality TV channels."
The
new service will launch this autumn after improvements to the quality
and reliability of the digital terrestrial signal have been made.
These
technical changes should significantly improve the number of UK
homes able to receive digital terrestrial television (DTT) without
needing an aerial upgrade and significantly decrease the proportion
of homes affected by reception problems prevalent when ITV Digital
ran the platform.
The
ITC has announced that, following the success of the 大象传媒 and Crown
Castle in the re-tendering process on 4 July, it has formally granted
the DTT licences to the 大象传媒 and Crown Castle.
The
大象传媒 holds Multiplex Service Licence B and Crown Castle Licences
C and D.
Notes
to Editors
DTT
DTT (Digital Terrestrial Television) provides a range of digital
television services to viewers via their existing aerials.
Freeview
line up
The channel line-up for the platform is expected to be as follows.
Channels new to the platform (i.e. not previously available on ITV
Digital or free-to-view) are shown in bold.
Entertainment
大象传媒 ONE
大象传媒 TWO
大象传媒 Choice
ITV 1
ITV 2
Channel 4
Channel 5
S4C *
Sky Travel
General entertainment channel (tbc)
General entertainment channel (tbc)
News
and Sports News
大象传媒 NEWS 24
Sky News
Sky Sports News
CNN
ITN
Culture,
History and Ideas
大象传媒 FOUR
UK History
Movies
TCM (Turner Classic Movies)
Children's
C大象传媒
CBeebies
Boomerang
Citizenship
大象传媒 Parliament (previously available on DTT as audio-only)
The
Community Channel
S4C2 *
Music
Music channel (tbc)
Other
QVC
TV Travelshop
Interactivity
大象传媒i (Interactive television and text)
Other interactive services (tbc)
Radio
Six 大象传媒 Radio services
Commercial radio services (tbc)
Building
a robust DTT platform
A new technical regime will strengthen the DTT platform. This work
will include:
路 changing the transmission mode to increase significantly
the resistance to interference
路 rolling out power doubling trails across all transmitter
stations
路 considering equalisation packages where possible.
These
measures will produce an important improvement in the reliability
of the service received by consumers, increasing the number of homes
able to receive DTT, and reducing the number of homes affected by
impulsive interference.
DTV
Services Limited: 大象传媒, Crown Castle and BSkyB
DTV Services Ltd 聳 a joint venture between of the 大象传媒, Crown
Castle and BSkyB 聳 exists to provide consumer and retailer
support for the DTT platform.
The
大象传媒 holds the licence for Multiplex B licence and is the UK's most
trusted broadcaster.
With
its portfolio of digital channels and services, the 大象传媒 is committed
to ensuring that free-to-view digital television is universally
available.
Crown
Castle holds the licences for Multiplexes C and D and brings to
the consortium many years of technical expertise in the transmission
industry.
Together
with BSkyB, the UK's leading digital television operator and a provider
of three channels to the DTT platform, the consortium is uniquely
positioned to realise the full potential of DTT.
Further
information
More about the 大象传媒's digital services and how to receive them can
be found on the 大象传媒聮s website on
The
ITC press announcement about the granting of the DTT licences is
available on the ITC website on
大象传媒
and Crown Castle to champion digital for everyone
大象传媒
and Crown Castle submit complementary applications for digital terrestrial
television licences
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