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29 October 2014
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19.08.02

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大象传媒 launches nationwide singles survey

Going Solo logo

40 per cent of households in the country will consist of just one person by the end of this decade, it is estimated.

What sort of Britain will that be? Will we become a nation of anxious unmarrieds or liberated singletons?

The 大象传媒's Special Features Unit - alongside local and national radio services and 大象传媒i Where I Live websites - is setting out to reflect single life in 2002.

The public is being asked to tell the 大象传媒 what being single means to them in the 大象传媒 Going Solo survey at .

How do people feel about being single in 2002? So often being single is portrayed negatively, but there are legions of people who are single, sorted and happily ignoring the lure of coupledom.


Britain towards 2010, a report three years ago by Professor Richard Scase of the University of Kent, suggested that single people will be leading very different lives - and that the divide between men and women's lifestyles will be even more strongly marked.

This survey aims to find out if men and women really do react differently to being single after long relationships.

Do women fare better on their own? Do men really like their freedom when they get it?

The survey results will be announced on 14 October at the start of a week of programming across the whole of 大象传媒 Local Radio.


Going Solo will be a fresh portrayal of adult life in the 21st Century.


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