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29 October 2014
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30.08.02

大象传媒 TALENT


Five finalists play for New Urban Music Award


Unsigned acts to perform in front of record industry judges and invited audience


Following a huge response to the 大象传媒's New Urban Music Award 2002, five unsigned acts have been chosen to perform at the final on Wednesday 4 September at Sound in London's Leicester Square.


Spearheaded by Trevor Nelson, and in conjunction with 大象传媒 Talent, the nationwide search for the best new urban music talent began in March.


Trevor and his team scoured clubs, bars, studios and colleges countrywide to unearth the best unsigned musicians and vocalists in RnB, hip hop, gospel, garage and soul.


Trevor and his panel of music industry experts will choose the overall winner at the finals party, which will be transmitted on 大象传媒 Choice on Monday 23 September at 9.30pm.


As well as a cheque for 拢2,000 the winner will be awarded a place on Fast Track.


This scheme, run by London Arts and Overtones, will provide the fledgling artist with a tailormade development package that might include studio time, professional producers and expert advice on all aspects of performance.

The judging panel, headed by Trevor Nelson, is made up of top record industry people including: this year's hottest urban talent Ms Dynamite, producer and hip hop supremo Adam F, urban 'it' girl and broadcaster Jasmine Dotiwala and Columbia Records A+R man Matt Ross.


Twenty semi-finalists were selected, and this number was whittled down to a final five with the help of a public web vote.


The five finalists are:


Angelina - an 18 year old of Puerto Rican and Russian descent, who moved to London at age 10.


She is a fan of Cuban music and until last year was part of a girl group X-Cel, before she decided to pursue a solo career.


Her claim to fame is that she has performed for Whitney Houston - she burst into song when Whitney was being interviewed for a magazine.


Angelina cites Whitney Houston, Maxwell and Gloria Estefan as her musical influences.


Sherrisa - aged 20 and from London, her voice has been likened to Teena Marie.


She regularly performs across London and entered the award last year making it to the semis.


This could be her breakthrough year - she's obviously been working really hard because the team were very impressed by how much she'd developed.


Cloud 6 - a five piece band with members aged between 19 and 22, and all hailing from Essex.


The band believe that Gospel influenced Garage music could be the way forward and they describe their music as "food for soul and spirit" and want their audience not only to be entertained, but to "feel the music on an emotional and spiritual level."


Cloud 6 have "ministered" at venues including the London Gospel Venue, Stomp, Telford National Arena, Stratford Rex and Brixton Fridge.


Gert Biggun - a Hip Hop duo from Cornwall made up of MC Vegas and DJ Scratch.


Their name Gert Biggun comes from a Cornish song, Blackbird, and is the Cornish pronunciation of "great big one"!


Pariz 1 - a.k.a Carmella Minto, a 22 year old from Nottingham.


She was discovered at the age of 14, rapping over a Mobb Deep track.


Pariz 1 was really excited when she heard producer Adam F was one of the judges as one of her favourite hip-hop tracks of all time is Adam's club anthem featuring Redman, Smash Sumthin.


Zara McFadden, the producer of the New Urban Music Award 2002, said: "We were really impressed by the number of people that applied this year - and by their quality.


"It was a really hard decision choosing the last five - and I'm glad we had input from the public via the internet. I think it should be a great final."


Notes to Editors


The 大象传媒 New Urban Music Award is part of 大象传媒 Talent, the 大象传媒's campaign to find and develop the nation's new talent.


This year's 大象传媒 Talent campaign launched in March and is now in its third successful year.


The finalists performances can be viewed on the 大象传媒 Talent website:


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