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24 September 2014
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25.10.02

大象传媒 NEWS


HARDtalk: John Birt


On 大象传媒 News 24's HARDtalk tonight (Friday, 25 October), Tim Sebastian interviews Lord John Birt, Former Director General of the 大象传媒

He's been one of the most controversial Director Generals of the 大象传媒.


Appointed to the position in the high season of Thatcherism, Birt is credited with saving the licence fee which keeps the 大象传媒 a public broadcaster.


But he also introduced a series of internal reforms - a kind of "permanent revolution" that critics say reduced programme quality: programme budgets were drained to pay for commercial adventures, and management consultants stalked the corridors of Television Centre "re-engineering" the corporation.


Since leaving the 大象传媒 Lord Birt has been seconded to Downing Street as a key strategy advisor to the Government. Tim Sebastian asks him did he save or stultify the 大象传媒?

Notes to Editors


HARDtalk is broadcast on 大象传媒 News 24, Monday to Friday at 10.30pm, and is repeated Tuesday to Saturday at 2.30am.


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