大象传媒
raises Voices across the UK
An
ambitious new venture which will give a voice to communities right
across the UK has been unveiled by the 大象传媒's Director of Nations
and Regions, Pat Loughrey.
Using
radio, television and online, Voices will further strengthen
the connections between the 大象传媒 in the Nations and Regions and the
audiences they serve.
Working
directly with nearly 50 communities on local projects, Voices will
give people an opportunity to tell their stories.
"Voices
will find creative ways of capturing the stories, concerns and aspirations
of people who may be disenfranchised or dispossessed but who have
strong views and ideas and rich experiences to share on radio, on
television, and online," says Pat Loughrey of the 拢1
million investment.
Gloria
Abramoff, Executive Editor, says: "Voices will become part
of the daily journalism throughout the Nations and Regions. We want
to give our journalists more time to work in their communities,
to get to know them better and to challenge listeners' preconceptions."
Voices will find a diverse range of new contributors through even
closer links with local communities.
大象传媒
journalists will be working directly with local schools, colleges,
community centres, shelters, arts and environmental groups and a
whole range of other organisations.
"Voices
will take us even deeper into the local communities we serve, building
trust with under-served audiences. They will tell us what they want
to talk about, what is important to them and what action they want
to take," says Gloria Abramoff.
"We'll
then work with them to facilitate change, from transforming a physical
space, neglected or abused, into a working area for the community,
to running practical workshops on a range of subjects".
The venture is a development from the successful A Sense of Place
series which ran across the 大象传媒聮s Nations and Regions last
year.
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