Listening
figures boost for 大象传媒 Radio Bristol
大象传媒
Radio Bristol has attracted 20,000 new listeners in the past three
months, according to the latest listening figures issued by RAJAR
(Radio Joint Audience Research).
The
figures, released today (30 January 2003), show the popular radio
station enjoyed weekly reach of some 277,000 listeners in the last
quarter of 2002 (Sept 聳 Dec 2002) - up from 257,000 previously.
The
station's share figures - those which show its slice of all radio
listening in its transmission area - increased from 20.8% to 22.4%.
There
was also a significant increase in the number of hours for which
listeners tune in.
In
December 2001 the figure was 10.96 hours per week. A year later,
it has increased to 12.93 hours per week.
Managing
Editor, Jenny Lacey, says: "This latest survey proves that
our listeners really appreciate the unique local service from 大象传媒
Radio Bristol.
"Our
team works extremely hard to provide the very best in news, information
and entertainment 365 days a year and I am delighted their work
is reaching more local people than ever before."
Andy
Griffee, 大象传媒 Controller, English Regions, adds: "大象传媒 Local
Radio goes from strength to strength. I'm delighted that in an increasingly
competitive market, it has again more than held its own.
"Our
local radio services are a precious part of how we connect with
the communities we serve. We'll forge ahead with plans to maintain
and build on this vote of confidence and I congratulate the talented
and committed people who run 大象传媒 Local Radio."
Notes
to Editors
Record
reach and share for Radio 2 - again (30.01.03)
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