Record
listening figures for Radio Wales
The
number of people listening to 大象传媒 Radio Wales each week has increased
to 491,000 - its highest level since the current method of measuring
audiences began.
Figures
for the last quarter of 2002 - released today by radio industry
body RAJAR - show a massive increase of 65,000 Radio Wales listeners
compared with the previous quarter.
The
figures also show that people in Wales are listening to Radio Wales
for longer 聳 with each listener tuning in for an average of
10.5 hours a week.
Radio
Wales' share of all listening has also increased, taking it ahead
of Radio 1.
Radio
Wales now has a greater share of the Welsh radio audience than any
other station except Radio 2.
"It
is a great achievement to record such an increase at a time when
the competition for radio listeners in Wales is greater than it
has ever been," said Julie Barton, Editor Radio Wales.
"We
took Radio Wales out into every corner of the Nation last year and
these figures show that people all over Wales are identifying more
and more with the station聮s new look and new sound."
The
RAJAR figures showed 大象传媒 Radio Cymru holding onto the audience gains
it made earlier in 2002.
The
Welsh language network's weekly audience of 185,000 is now 20,000
higher than at the same time a year ago.
Aled
Glynne, Editor Radio Cymru, said: "We
have spent a lot of time out in the community, talking to people
of all ages and discussing what they want from Radio Cymru.
"That
has helped us to develop a fresh schedule that will take Radio Cymru
from strength to strength during 2003."
Notes
to Editors
Record
reach and share for Radio 2 - again (30.01.03)
All the
大象传媒's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 大象传媒's eight television channels, as well as six 大象传媒 radio
networks.
大象传媒
THREE will become available when it goes on air on 9 February 2003.
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