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29 October 2014
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11.03.03

WORLD SERVICE


大象传媒 Swahili speaks boldly about sexual health awareness on Kimasomaso


大象传媒 Swahili is launching a unique and innovative youth magazine programme that will explore the complex issues around relationships, sexual health and sexual practices.


Kimasomaso ('Speaking Boldly'), starts on 15 March and is presented by Kenyan radio journalist Tom Jappani. It will feature studio-based panel discussions, audio diaries, personal testimonies and audience feedback.


At the heart of Kimasomaso, which aims to break down taboos and myths around sex and sexuality, will be the voices of young diarists who will share their personal experiences.


Each week listeners will be taken on a life journey with a range of young people including a pregnant teenager, a prostitute and a young person with HIV/AIDS.


In the course of a year the programme discovers how they cope with their everyday lives, the decisions they make and how they see their future.


Producer of the programme, Jamhuri Mwavyombo, says that Kimasomaso will tackle issues on sexual and reproductive health in a more open and transparent way than ever before:


"It is about raising the curtains on a subject that has largely remained a taboo in East Africa but has literally wreaked havoc on people's lives. Kimasomaso will face the challenges, lay down the options and explore the choices that could make a lot of difference in the health and future of young people."


Stephen King, Director of 大象传媒 World Service Trust who is co-ordinating Kimasomaso says: "This project provides information on relationships and sexual health in a format that is both engaging and interactive. We believe that Kimasomaso will increase knowledge and awareness about the issues facing young people today."


Listeners can email their questions to kimasomaso@bbc.co.uk, send messages by text to: + 44 77 86 202 005 or write to: Kimasomaso, PO Box 58621, Nairobi, Kenya.


Notes to Editors


大象传媒 Swahili brings accurate and up-to-date information to listeners in East and Central Africa with news and current affairs, sports, entertainment and features.


For text and audio, visit the website - .


大象传媒 World Service Trust is a registered charity established in 1999 by the 大象传媒 World Service.


It promotes development through innovative use of media in the developing world. The Trust has worked in 23 countries worldwide tackling health, education, good governance and media training.


For more information go to .


大象传媒 World Service broadcasts programmes around the world in 43 languages and is available on radio and online.


It has a global audience of 150 million listeners while its website - - receives 100 million page impressions each month.


All the 大象传媒's digital services are now available on , the new free-to-view digital terrestrial television service, as well as on satellite and cable.

Freeview offers the 大象传媒's eight television channels, interactive services from 大象传媒i, as well as 11 大象传媒 radio networks.


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