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More
people turn to the 大象传媒 for news of war in Iraq
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大象传媒 and independent research shows that 大象传媒 ONE is the most trusted
and most used news by audiences during the war with Iraq
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More people have used 大象传媒 News than any other news service
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Internationally, audiences have grown substantially for radio, TV
and online
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The 大象传媒 was the only main UK terrestrial channel to show the dramatic
iconic pictures of Saddam Hussein's statue toppling
Audiences
for 大象传媒 News output
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49.6 million people (89% of the UK population 4+) have turned to
the 大象传媒 since the start of the war
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大象传媒 News Online has recorded 400 million pages impressions; international
traffic increases by 40.6% in United States, 9.9% in Canada
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大象传媒 World audiences increase by 77.4 million homes to reach 300
million homes in 200 countries
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MORI poll reveals that 大象传媒 ONE is the most watched and most trusted
channel
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ICM poll reveals that 78% of respondents opt for the 大象传媒's coverage
of events and the dominance of 大象传媒 Radio
3
to 9 April 2003
Total
hours of news consumption: On a typical day in the third week, 46
million hours of TV news coverage was consumed in the UK. 大象传媒 television
had 52% of time spent watching news on television compared to 30%
for ITV, 14% for Sky, 3% for Channel 4 and 1% for Five.
News
24: In the third week of the war (3 to 9 April) 61% of the UK population,
34 million people, watched 大象传媒 News 24's coverage on the channel
itself or on the simulcasts on 大象传媒 ONE and 大象传媒 TWO 聳 this an
increase of 6.6 million people on the previous week. See
Notes to Editors
Breakfast:
The weekday audience to 大象传媒 Breakfast is up 38% year-to-date to
1.4 million (GMTV is down 2% at 1.2m).
Lunchtime:
Audiences to the weekday 大象传媒 ONE O'clock News are down 14% on the
year-to-date at 3 million (ITV聮s lunchtime news is down 12%
to 1.6 million). This is due to increased news output across daytime
providing viewers with ample opportunity to see events unfold prior
to the catch up provided by the news.
Six
O聮clock News: Audiences increased on the previous week by 0.4m
to reach 5.8m. This is down 6% year-to-date in audience terms but
up 6% in share terms. ITV's early bulletin at 6.30pm is down 10%
in audience terms and level in share year-to-date at 4.8m.
Ten
O'clock News:
The weekday late evening bulletin is up 11% year-to-date to 6 million.
(ITV's 9.00pm news had an average 6.8 million viewers for its shorter
bulletin. It should be noted that ITV's 9.00pm bulletin can inherit
audience from hammocking in the schedule with programmes such as
Coronation Street).
大象传媒
World: Audience reach has increased by 77.4 million to reach over
300 million homes in 200 countries. Audiences in Australia have
increased sevenfold, making it the fastest growth of any channel
surveyed; South African audience share has quadrupled in multi-channel
homes.
大象传媒
News Online: 126 million page impressions were recorded this week
compared to 112 million for the previous week, up 12.5%. The fall
of Baghdad on Wednesday generated 29 million page impressions alone.
大象传媒
World Service: Over 215 million page impressions for March, up from
127 million previously. The international facing site has experienced
a 70% increase in traffic, with Arabic-specific traffic doubling.
A total of 12,000 text messages since the beginning of the conflict.
Radio
Online: Radio listening cannot be measured overnight. However, online
figures show a five-fold increase in listening to Five Live on the
internet, a doubling of listening to Radio 4 and huge increases
in usage of the Today and Five Live message boards.
Notes
to Editors
Information
prepared
by 大象传媒 Audience Research (11 April 2003).
BARB
has warned that viewing to the News 24 channel will be significantly
understated in the hours when it is simulcast on 大象传媒 ONE and 大象传媒
TWO because it cannot be separately measured in Freeview and cable
households at these times (4.7 million homes in total).
大象传媒
coverage of Iraq crisis (18.03.03)
All the
大象传媒's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 大象传媒's eight television channels, interactive services
from 大象传媒i, as well as 11 大象传媒 radio networks.
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