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29 October 2014
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25.04.03

大象传媒 WM


Get up with Goldberg on 大象传媒 WM


Adrian GoldbergAdrian Goldberg is joining 大象传媒 WM to dish up a new daily breakfast for listeners in Birmingham and the Black Country.


His arrival, which has been announced today (Friday 25 April 2003), also signals other changes to the station's weekday schedule.


An experienced broadcaster and journalist, Adrian is already well known to television viewers in the region, as he presents the Politics Show and reports for Inside Out.


From June he'll front the Breakfast Show every weekday morning, and at a new time - 7.00 to 10.00am.


A delighted Adrian says: "It's a big responsibility taking on the breakfast programme but I'm thrilled and looking forward to the challenge.


"Everyone who tunes in will get the most up-to-date news but also go to work with a smile.


"What makes this even more special is that I'm returning to the place where my broadcasting career began.


"I started out in 1991 as a sports reporter on 大象传媒 WM, so I've known the station and listeners for a long time."


Keith Beech, Managing Editor, 大象传媒 WM, adds: "This is an exciting time for us and Adrian will give us a fresh and sharp sound.


"The new Breakfast Show together with the other changes we're introducing to the daytime schedule are part of a long term strategy to move 大象传媒 WM forward."


The timetable sees -


* Ed Doolan's show moved to a new start time of 10.00am, finishing at 1.00pm;


* Malcolm & Mollie (95.6 FM) and Bob Brolly (94.8, 103.7, 104FM ) broadcasting from 1.00 to 4.00pm;


* Paul Franks on air between 4.00 and 7.00pm.


Carl Chinn is now free to become a community ambassador for 大象传媒 WM, as the station aims to build closer links with the local area.


Without the constraints of being in the studio each day, Carl will be out and about, producing special features and reports, although he'll continue to present his Sunday afternoon programme.


Keith Beech says: "By moving Carl from the weekday afternoon slot, we've gained a committed community ambassador.


"He'll now be able to focus on community activities - meeting people and reporting for various programmes - so his influence will be seen right across the output, rather than being restricted to just one show."


Carl adds: "I'm really pleased about this new role. As a Professor of Community History at Birmingham University, I thrive on working with people.


"I can't wait to get out and about which is where my strengths lie."


Current Breakfast Show presenters, Tony Wadsworth and Julie Mayer, are moving to the station's Late Show - the slot they presented with great success three years ago.


Notes to Editors


Further additions to the station's line-up will be announced shortly.


大象传媒 WM broadcasts on 95.6FM in Birmingham and the Black Country; and 94.8, 103.7 and 104FM in Coventry and Warwickshire.


Keith Beech, Managing Editor, 大象传媒 WM will be available for press interviews about the changes on Tuesday 29 April. Contact the 大象传媒 Press Office via Contact Us on the left of the page.


From 7.00pm, Keith is attending the station's first People's Panel event, to which listeners have been invited to come along and give their views on the station.


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