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大象传媒
Ventures Group's businesses team up with 大象传媒 Sport to enhance Wimbledon
coverage
大象传媒
Ventures Group's businesses are working closely together to develop
大象传媒 Sport's coverage of the Wimbledon Championships - an event which
continues to be one of the biggest highlights of the sporting calendar.
大象传媒
Outside Broadcasts, which oversees the OB for the event, will be
working closely with its sister companies 大象传媒 Broadcast, 大象传媒 Vecta
and 大象传媒 Technology to combine technological and creative input to
enhance the production team's workflow and maximise the viewers'
experience.
大象传媒
Broadcast will be launching the campaign to raise awareness of this
year's multi platform coverage with trails aimed at highlighting
the deeply competitive nature of both the women's and the men's
games.
Using
the strapline 'Before you can become a Wimbledon champion, you have
to think like one', the TV trail features a range of players including
champions Serena Williams and Lleyton Hewitt - along with new stars
Mauresmo, Hantuchova and Blake, and of course Britain's favourite
Tim Henman.
At
the tournament, 大象传媒 Outside Broadcasts will integrate an EVS Live
Slo-Mo Machine network for the first time giving the production
team the flexibility to grab images and compile highlights packages
faster than ever.
As
well as being able to access and edit live material simultaneously,
the on-site crew will be able to play back slo-mos as soon as the
action happens without the need to wait for tapes.
The
digital non-linear editing network consists of 13 x 6 Channel EVS
XT machines providing storage of up to 6,000 clips, 8 x supermotion
camera replays, 20 further record sources for slo-mo and match turnaround.
In
addition, this year 大象传媒 Outside Broadcasts has increased the number
of cameras in court one to enhance the coverage of the all the matches.
As
part of the outside broadcast, WiScape, a business unit of 大象传媒 Vecta,
will be providing Digital Radio Cameras (DRC) which will broadcast
shots from around the venue simultaneously with Sue Barker's slots
throughout Wimbledon.
This
means that for the first time viewers will be able to feel part
of and closer to the action, really soaking up the atmosphere between
matches as the cameras sit within the crowds at Henman Hill and
between courts.
In
addition, 大象传媒 Broadcast and 大象传媒 Technology will be further enhancing
the viewing experience of the tournament by providing streaming
of live matches on the 大象传媒 Wimbledon website and offering access
to the viewer to watch play on all courts through the interactive
TV service.
Roger
Flynn, Chief Executive, 大象传媒 Ventures Group comments: "We are
delighted to have the teams from the 大象传媒 Ventures Group collaborating
with 大象传媒 Sport to make Wimbledon as dynamic as possible.
"It
is a huge operation and we are constantly looking at innovative
ways to enhance the experience and make it as diverse and compelling
for the audience through any media."
大象传媒
Ventures Group - background information
All the
大象传媒's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 大象传媒's eight television channels, interactive services
from 大象传媒i, as well as 11 大象传媒 radio networks.
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