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Record-breaking figures yet again for Wales' 大象传媒 radio stations
After
recording its highest ever number of listeners in the first quarter
of the year, 大象传媒 Radio Wales has now broken its record for share
of all radio listening in Wales.
Radio
Wales' share of 9.9 per cent is its highest ever measured by the
current RAJAR system.
大象传媒
Radio Cymru's share of total listening leapt to 4.6 per cent 聳
it has not been higher for more than two years.
Radio
Cymru's share of listening by Welsh speakers is also at a two-year
high.
The
time spent listening to each station has also reached spectacular
levels.
On
average each Radio Wales listener tuned in for more than 11 hours
each week during the second quarter of the year while the average
Radio Cymru listener spent an incredible 15.5 hours per week listening
to the Welsh language station 聳 the highest figure for any
radio station in Wales.
Julie
Barton, Editor, Radio Wales, said: "We
have had great success in building the audience for Radio Wales
over the last 12 to 18 months.
"For
instance, presenters like Jamie Owen and Nicola Heywood-Thomas have
seen their audience grow steadily quarter after quarter.
"What
we are also seeing is that people
like what they hear on Radio Wales and they are listening for longer
and longer."
Aled
Glynne, Editor, Radio Cymru, said: "Today's
figures are very good news for Radio Cymru.
"We
changed our schedule quite substantially last year and these figures
are a sign that the listeners have become familiar with and welcome
the changes.
"In
particular, it's good to see Hywel a Nia doing so well with people
enjoying the way the programme includes live broadcasts from different
areas of Wales each morning."
With
Radio 1, Radio 2 and Five Live all strengthening, 大象传媒 radio stations
now account for more than 60 per cent of all listening in Wales
聳 the highest figure for a number of years - while the share
of listening to Wales' independent local radio stations fell.
Notes
to Editors
大象传媒
Radio Wales averaged 476,000 listeners per week during the second
quarter of 2003 聳 a year-on-year increase of 70,000.
大象传媒
Radio Cymru averaged 159,000 listeners per week 聳 up 15,000
on the first quarter of the year.
大象传媒
Radio strong share performance despite increased competition
All the
大象传媒's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable. Freeview
offers the 大象传媒's eight television channels, interactive services
from 大象传媒i, as well as 11 大象传媒 radio networks.
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