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Radio
Five Live goes the extra 8 Mile as new Eminem-style Premiership
trails air
大象传媒
Radio Five Live's sensational new television trails show Five Live
football commentators Alan Green, Jonathan Pearce and Mike Ingham
in an unlikely commentary showcase in the style of Eminem in the
film 8 mile.
The
ad - set in an urban London hip hop club - mimics the style of the
Grammy award winning film to a back beat of Eminem's Lose Yourself
and 50 Cent's In da Club.
The
three commentators are introduced by Master of Ceremonies DJ
Spoony and Mikee B of the Dreem Teem before launching into dramatic
descriptions of goals to a rapturous crowd.
听
Arsenal's
Sol Campbell and a bare-chested Ashley Cole also appear
mixing on the record decks behind the commentators.
Mark "Chappers" Chapman - famous for his on air banter
with Sarah Cox on the Radio 1 breakfast show and, like DJ Spoony,
from August a permanent host of the Sunday 606 phone in programme
- looks on from the stage.
All
the commentaries were taken from real goals covered by Radio Five
Live last season and profile the station's award-winning Premiership
coverage.
Directed
and written by Ron Scapello of 大象传媒 Broadcast, the trails are a tongue-in-cheek
comment on the drama and excitement that the Premiership engenders,
appealing to sports fans in general and younger fans in particular.
They
will air on 大象传媒 ONE, TWO, THREE and News 24 as well as the Radio
Five Live website -
- from Saturday (9 August).
The
campaign is also supported by ambient media.
Bob
Shennan, Controller of 大象传媒 Radio Five Live, said: "These trails
capture the excitement and energy of Five Live's Premiership commentary
which compare favourably to the excitement of a brilliant night
out in a club.
"Radio
Five Live is rightly proud of its excellent Premiership coverage
and the trails are fun and engaging, showing our commentators displaying
their craft and not taking themselves too seriously.
"Everyone
had a great time making the trail and we think it looks great."
Notes
to Editors
The
new 大象传媒 Radio Five Live trail will be on 大象传媒 Television from Saturday
9 August running for approximately one month.
A similar
radio version of the trail will run through early August on Radio
1, 1Xtra, Radio 2, 6 Music and the Asian Network.
The
Five Live website is
- the full trail will run online from Saturday 9 August.
New
look for 大象传媒 Radio Five Live Premiership coverage as Schmeichel,
Taylor and Spoony join the team (30.07.03)
Five
Live relaunches website to give listeners more involvement (24.07.03)
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