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Poll reveals that 82% cannot name Archbishop
A new
Mori poll suggests more people know the name of this year's Big
Brother winner than know the name of the head of the Church of England.
And
nearly half the country cannot name any of the four gospels.
The
Mori poll, which was specially commissioned for 大象传媒 ONE's The
Heaven & Earth Show, explores what people in Britain believe
in today.
Whilst
60% of people believe in God, only 18% are practising members of
a religion.
52%
of respondents believe in heaven, whereas only 32% believe in hell.
The
poll also examines whether people's beliefs in areas such as astrology,
ghosts or telepathy are based on personal experience or held as
a matter of pure faith.
Almost
half of the 38% of people who believe in ghosts said they'd had
personal experience of them.
According
to the poll more people can name the Koran as the sacred book of
Muslims (60%) than can name any of the four New Testament Gospels
(55%).
Only
18% of people name the Archbishop of Canterbury - compared to the
28% who could name the winner of the most recent Big Brother series.
In
spite of the media's obsession with celebrities, the results of
the poll show that most people don't believe they're heavily influenced
by people in the public eye.
Only
2% say they are influenced by celebrities, compared to 62% who say
they're most influenced by their own experiences of life, followed
by parental influence (56%) and their education (30%).
The
poll also showed a change in people's fears.
Concern
about war and terrorism has risen 30% compared to a similar poll
three years ago.
In
comparison, worry about domestic issues such as family and health
has declined.
The
poll was commissioned for the fifth anniversary of The Heaven &
Earth Show (大象传媒 ONE, Sunday 7 September, 10.00am).
The
show, presented by Philippa Forrester and Ross Kelly, regularly
attracts more than a million viewers with its lively mix of spirituality,
topical debate and celebrity interviews.
Notes
to Editors
The
poll results were based on 1,001 interviews conducted by telephone
with a representative sample of British adults, aged 16+ .
The
interviews were conducted between 8 and 17 August 2003.
Media
only - more information about the poll can be obtained from
the 大象传媒 Manchester Press Office.
The
Heaven & Earth Show website is at
All the
大象传媒's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 大象传媒's eight television channels, interactive services
from 大象传媒i, as well as 11 national 大象传媒 radio networks.
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