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24 September 2014
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28.10.03


WORLD SERVICE


Chinese student says it all to win 大象传媒 competition


A student from China's Henan Province, Li Fang, has won the 大象传媒's first ever English Speaking competition, beating 2,000 rivals to the first prize of a visit to the home of 大象传媒 World Service in Bush House, London.


Li Fang will make the trip in 2004. The competition was the culmination of a year-long project through the 大象传媒's English language teaching programmes.


A panel of 12 judges tested contestants on comprehension and improvisation and listened to a range of three and four minute speeches on subjects including 'My favourite song in English' and 'The importance of English language teaching radio programmes.'


Min Cheng, Project Assistant for 大象传媒 World Service Education, said: "The Chinese are passionate about learning English and our programmes are well tailored for their needs.


"This is the first time we have put the students' enthusiasm for English to the test with a competition and we have been delighted by the response. It was fantastic and the standards were extremely high."


大象传媒 World Service Education also organised an Activate Your English workshop for the semi-finalists.


大象传媒 World Service Learning English presenter Stuart Richmond assisted with the simulation of a radio programme so contestants could practise their spoken English. The workshop helped 大象传媒 World Service Education gain a better understanding of the needs of young English learners in China today.


Notes to Editors


大象传媒 World Service Education offers education programmes for global audiences, including English language teaching programmes and education series about major issues facing the world today.


It is available online and by SMS through mobile phones.


大象传媒 World Service broadcasts programmes around the world in 43 languages and is available on radio and online at .


It has a global audience of 150 million listeners while its international website attracts around 180 million unique visitors a month.



All the 大象传媒's digital services are now available on , the new free-to-view digital terrestrial television service, as well as on satellite and cable.

Freeview offers the 大象传媒's eight television channels, interactive services from 大象传媒i, as well as 11 national 大象传媒 radio networks.


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